Nikolaj Coster-Waldau, and Achim Steiner spoke today at Collision at Home about The Lion’s Share organization. The organization looks to protect endangered species by channeling some funding that large companies put into advertising into spending on protecting our environment. It’s basically putting in a voluntary tax earmarked for a specific cause. This is great to see and a model that other causes and organizations can follow. It’s so successful that the UN is joining forces with some of the biggest brands in the world to make sure humankind pays its debts.
The Lion’s Share Fund is a pioneering initiative that supports wildlife while elevating brands to resonate with audiences in a more meaningful way – thereby positively impacting the brand’s growth, trust, and profitability.
They become more profitable and are perceived positively.
We feel good by supporting a business for doing the right thing.
Their lives and habitats are preserved, enabling them to thrive.
Check out The Lion’s Share.
I’m attending Collision at Home this week.
Readers of this site know that I don’t like mass surveillance of human beings; however, the technology behind the tools used for intrusive observations of our private lives can be used to help animals. Henri Weimerskirch, a French ecologist, is using tons of little sensors on birds to monitor both birds and what they eat (fish). Right now we use human observation, satellites imagery, and radios to track animals. What Weimerskirch is doing now is to use mass data collection a la mass surveillance to monitor the well being of birds and fish.
The bird spies join an arsenal of technologies being used and developed around the world to catch illegal and unregistered fishing boats. The main tool right now is satellite surveillance, which has provided important big-picture data. But it relies on ships having signaling systems on board—which many unregistered vessels don’t, and which can be easily switched off to provide cover for illegal activity. The information is also relatively low-resolution and only updated every few hours.
This fall, as Weimerskirch’s birds begin patrolling the Indian Ocean, the waters around the Republic of Seychelles will come under new scrutiny. The government is partnering with FishGuard, a project developed by the drone company ATLAN Space and the nonprofit GRID-Arendal. The coast guard will control drones for two modes of operation: targeted missions and surveillance. In targeted use, the coast guard will send them to check out a suspicious boat that’s been previously identified. In surveillance mode, the drones will patrol a set area, and their artificial intelligence system will identify and report boats that match a registry of unregistered and illegal vessels.
One of the leading causes of deforestation right now is food production. As population levels grow we need more land to feed more people and this as resulted in the cutting down of forests for arable land.
We’ve already seen that a simple diet change can protect forests and save wildlife, and that one can slow deforestation by being vegetarian. But we know that people are often hesitant to make simple changes that can have large impacts, so what do we do?
Lucky for all of us, we don’t need to modify our behaviour as individuals. We do need to change our local legal policies. Some ecologists have proclaimed that there is no need to continue deforestation and have backed their claim with some strong evidence.
That’s why ecologists like Tilman support techniques for agricultural intensification, even though they often come with problems of their own. For example, in a 2011 paper published in the Proceedings of the National Academy of Sciences, Tilman et al. took a close look at the use of synthetic nitrogen fertilizer. Producing fertilizer in a factory creates greenhouse gas emissions; so does transporting it, and applying it to fields. Worst of all, some of it turns into nitrous oxide — a greenhouse gas 300 times more potent than carbon dioxide — and escapes into the atmosphere.
Nevertheless, all of this adds up to much less climate impact than clearing new land. Tilman found that if you try to minimize fertilizer use, you end up farming more land and emitting more greenhouse gases.
Tilman also points out that there are alternatives to synthetic fertilizer: Farmers could grow legumes and cover crops to add some nitrogen. But these techniques can be hard for farmers to implement, as Don Lotter has found, particularly if they are subsistence farmers.
Renewable and sustainable energy is pretty great on its own. Now there’s one more reason to support using wind as a energy source because when the wind turbines are placed offshore marine wildlife moves in. The world’s oceans are suffering from overfishing and other human caused carnage so providing marine animals with shelter is something we should be doing.
The fact that wind turbines can provide sustainable energy while helping marine animals survive is good news indeed.
Offshore wind farms can be fertile feeding grounds for seals who choose to seek them out – concludes the study, by an international team of researchers from Britain, Holland and the US, published yesterday in Current Biology Journal.
This is because the presence of a hard structure beneath the waves attracts barnacles and other crustaceans, and, in turn, fish. Dr Deborah Russell, a research fellow at the Scottish Oceans Institute at the University of St Andrews, explained how the “reef effect” attracts seals. “Things like barnacles and mussels will settle on hard structures and then that in turn will attract other marine species and it builds up over time.”
Just reducing the amount of meat one has in their diet can have a positive impact on our food system, the planet, and wildlife. Take Extinction Off Your Plate is a campaign to get people not to be vegetarian, just to get people to reduce their meat intake. Producing meat in the modern farming system requires a lot of energy; indeed, Stanford warns about the dangers of global meat production.
It’s easy to be vegetarian, but remember – even decreasing your meat consumption can have positive impacts on the world and your health!
Meat production is one of the main drivers of environmental degradation globally, and the crisis is rapidly growing worse. Production of beef, poultry, pork and other meats tripled between 1980 and 2010 and will likely double again by 2020. This ever-increasing meat consumption in a world of more than 7 billion people is already taking a staggering toll on wildlife, habitat, water resources, air quality and the climate. And Americans eat more meat per capita than almost anyone else. By reducing our meat consumption, we can take extinction off our plates and improve our own health along with the health of the planet.
Check it out!