Talking GOOD is “PR for people making a difference” and each episode focuses on one person who is improving the world. It’s a Q&A about the work they do and the impact it has. The most recent article is a groovy musician and involved with National People’s Action.
9. WHAT ADVICE DO YOU HAVE FOR OTHERS WHO ASPIRE TO BE CITIZEN PHILANTHROPISTS? With the level of economic and political inequality in the United States and across the world it will take bold action to shift things. For us to create the level of change needed, it will have to get uncomfortable. We all have to lean into that discomfort, we will have to take risks, we will have to go out into deeper waters, and convince others to come with us. Because there are a set of people and institutions that are incredibly happy with the way political and economic power have been consolidated in the hands of a few. And if we can count on anything, it’s that they are not going to give it up without a fight.
The Good Bike project is bringing colour to the streets of Toronto. Bright neon bicycles are celebrating aspects of Toronto, they really are eye-catching.
Over the past few weeks, more than 30 brightly painted bicycles, a few featuring baskets of potted plants, have popped up all over the city—orange at Queen and Dovercourt, blue at Dundas and Sackville, and pastel pink at College and Robert, among many others. On their own, the bikes may seem like isolated or even arbitrary acts of street art, but in reality, they’re part of a citywide network of bikes, their colours and locations carefully and specifically chosen to commemorate a piece of history, an urban hot spot, or a personal memory.
As with any infestation, even the nice ones, it started small—Vanessa Nicholas and Caroline Macfarlane, two OCAD U Student Gallery employees, found a creative way to deal with their distaste for a rusty, derelict bike abandoned on the street outside their place of work by painting it bright orange and planting flowers in its basket. They were met with enthusiasm from passersby but also with a big, angry ticket from the City of Toronto calling for its removal. With support from fans and friends interested in protecting public works of art, accelerated by media reaction and councilors Gary Crawford (Ward 36, Scarborough Southwest) and Adam Vaughan (Ward 20, Trinity-Spadina) City Hall eventually changed its mind and even Rob Ford hopped on the idea to turn the now-famous Orange Bike into a citywide project, in partnership with Macfarlane and Nicholas, known as the Good Bike Project.
People For Good wants to remind you to do good things everyday. Throughout Canada mysterious ads have appeared promoting People For Good and it turns out it’s a few marketers who wanted to take a break from selling things and wanted to sell good ideas.
People For Good’s website is filled with small very easy to do actions that apply to almost everyone. Check it out and do some good!
“The genesis of this was about wanting to do something positive and socially responsible and taking stock of what we do for a living. And what we do for a living is changing attitudes and behaviours.”
The campaign, in which the messages started to appear on billboards in late June, is under way in Toronto, Vancouver, Edmonton, Calgary, Montreal and Halifax, and is slated to run until Aug. 21.
“The reaction we’ve had has been outstanding,” says Sherman, who won’t reveal how many millions of ad space was donated.
“I hope that aside from encouraging every Canadian to do a good deed or something nice, I hope we can also inspire other people in other industries, in other companies, to take stock of what their collective can do and try and use some of the energy… to do something socially responsible,” said Sherman.
This summer I’ve been doing a lot of travelling and haven’t been updating as frequently as I usually do (sorry, but vacations are fun in the summer), in the meantime I encourage people to check out another positive source for good news: Odewire.
OdeWire presents news to inspire intelligent optimists. Our unique wire is constantly refreshed by an automated system that combines advanced semantic technology with the guidance of our editorial staff. Around the clock and around the world, OdeWire is always looking at the most authoritative news sources for stories that focus on solutions rather than problems, and on positive changes rather than negative ones. Unlike other news sources that are over-weighted with negativity, OdeWire contributes to a more balanced media diet.