Today the United Nations’ Intergovernmental Panel on Climate Change (IPCC) released data that proves the world has rapidly warmed 1.1 degrees Celsius higher than pre-industrial levels, and is now careening toward 1.5 degrees. They are calling it a red alert for the planet. Obviously this isn’t good news.
The oil industry along with the oil-consuming automobile companies spend billions every year telling us to spend more to kill the planet. This should stop. Over at the National Obseror they ask a very simple question: “are we letting fossil fuel companies sell us our own demise?” They propose an all out ban on adversting oil and gas consumption like we did with tabacco.
A debate has been going on for years about the effectiveness about advertising and how the exposure to ads makes us feel. We now have an answer. Advertising is effective and makes us wants things we otherwise wouldn’t and that makes us unhappy. This is good because it provides us with a simple solution: get rid of ads as much as possible.
So ads make us want what we donâ€™t or canâ€™t have?
The idea here is a very old one: Before I can decide how happy I am, I have to look over my shoulder, consciously or subconsciously, and see how other people are doing. Many of my feelings about my income, my car, and my house are molded by my next-door neighborâ€™s income, car, and house. Thatâ€™s just part of being human: worrying about relative status. But we know from lots of research that making social comparisons can be harmful to us emotionally, and advertising prompts us to measure ourselves against others. If I see an ad for a fancy new car, it makes me think about my ordinary one, which might make me feel bad. If I see this $10,000 watch and then look at my watch, which I probably paid about $150 for, I might think, â€œMaybe thereâ€™s something wrong with me.â€ And of course nations are just agglomerations of individuals. Now, in this paper we donâ€™t prove that the dissatisfaction is coming from relative comparisons, but we suspect thatâ€™s what happening.
A doctor has decided that he has had enough about misleading labels on food and wants to spread the word about how harmful bad labelling can be. Check out this video for exactly why this is a problem and what you can do about it.
I’d been asked by the food industry to give this talk at an industry breakfast, but 3 days prior to the event they got cold feet and dis-invited me. The good news is, the internet’s a much larger audience than a room full of food industry folks who likely wouldn’t have cared much about what I had to say in the first place. So here’s my take on what the food industry can do, why they’re not going to do it, and what we can do about it.
This post is really only for people sending in messages about new products, companies, press releases, etc.
For those of you in the PR field or for people who want to send in news about their local event, I’m changing things up. The volume of press releases and the like sent to me has gotten overwhelming (this has been the case for sometime now, I’m just doing something about it now).
The only way I will read your PR (or whatever) is if you send it to the NEWcontact at ThingsAreGood.com email address. Anything sent to a different @thingsaregood.com email address will be ignored.
In fact, I’ll likely not respond to most press releases as I just get too many.
People For Good wants to remind you to do good things everyday. Throughout Canada mysterious ads have appeared promoting People For Good and it turns out it’s a few marketers who wanted to take a break from selling things and wanted to sell good ideas.
People For Good’s website is filled with small very easy to do actions that apply to almost everyone. Check it out and do some good!
â€œThe genesis of this was about wanting to do something positive and socially responsible and taking stock of what we do for a living. And what we do for a living is changing attitudes and behaviours.â€
The campaign, in which the messages started to appear on billboards in late June, is under way in Toronto, Vancouver, Edmonton, Calgary, Montreal and Halifax, and is slated to run until Aug. 21.
â€œThe reaction weâ€™ve had has been outstanding,â€ says Sherman, who wonâ€™t reveal how many millions of ad space was donated.
â€œI hope that aside from encouraging every Canadian to do a good deed or something nice, I hope we can also inspire other people in other industries, in other companies, to take stock of what their collective can do and try and use some of the energyâ€¦ to do something socially responsible,â€ said Sherman.