Adfree Cities for Happier and Healthier Cities

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Billboards are a plight on the environment that also negatively impact our mental health – so why do let them exist? In Sao Paulo they banned billboards a long time ago and their local economy wasn’t negatively impacted while the wellbeing of the people in the city increased. It seems so obvious that we should ban billboards, and that’s what Adfree Cities is all about. The UK-based organization is trying to empower locals to get their politicians to agree with a billboard ban. Let’s do it!

Billboards promote large corporations over local businesses

The majority of adverts we see on billboards and bus shelters are for big brands. This kind of advertising is expensive, and means that local businesses are not able to compete. Local businesses return more money back into the local economy, supporting high streets and local employment. But the messages which dominate our streets are billboards ads telling us to buy from Tesco and McDonalds.

But the biggest spenders on outdoor advertising in 2022 included corporations like Amazon, KFC, McDonald’s, Coca Cola, Sky and Samsung. Hardly your local mom-and-pop business.

Read more.

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