Measure Food in Exercise, Not Calories

Yesterday we looked at labelling gas nozzles and today here’s good news about a better way to label food. A series of studies add up to the conclusion that if people were aware of how much walking it would take to burn off food they eat less. Calories can be confusing so by telling people how much time walking it can help people understand how much energy they are consuming.

“People who viewed the menu without nutritional information ordered a meal totaling 1,020 calories, on average, significantly more than the average 826 calories ordered by those who viewed menus that included information about walking-distance,” writes Scientific American. People who saw the menu with walking-distance info also ordered less than people who just saw calorie info.

Read more.

Now I’m going to go for a walk…

A Proposal to Label Gas Nozzles

The overwhelming majority of personal cars use planet-killing, people-damaging, production-intesnive engines that consume a product that literally kills us. Most everyone understands this at some level, but it seems they don’t connect their fuel consumption with world hunger, polar bears dying, or even smog. A new organization in Toronto wants to change that.

Our Horizon wants to label gas nozzles at gas stations the same way that cigarette packages are labelled to warn users of potential harm.

“Imagine if we see these labels every time, how long will it be before we demand more from government institutions,” said Shirkey.
Canada led the world when it placed health warnings accompanied by images on cigarette packages, and Shirkey said that he hopes Canada can once again be a pioneer.

“If you’re concerned with helping people but not the environment, it’s like putting a bandage on someone sitting in a boat that has a giant hole in the bottom,” Neville said. “We’re all dependent and addicted to fossil fuels.”

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A Physician Wants to Spread Knowledge About Misleading Food Labels

A doctor has decided that he has had enough about misleading labels on food and wants to spread the word about how harmful bad labelling can be. Check out this video for exactly why this is a problem and what you can do about it.

I’d been asked by the food industry to give this talk at an industry breakfast, but 3 days prior to the event they got cold feet and dis-invited me. The good news is, the internet’s a much larger audience than a room full of food industry folks who likely wouldn’t have cared much about what I had to say in the first place. So here’s my take on what the food industry can do, why they’re not going to do it, and what we can do about it.

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