People For Good wants to remind you to do good things everyday. Throughout Canada mysterious ads have appeared promoting People For Good and it turns out it’s a few marketers who wanted to take a break from selling things and wanted to sell good ideas.
People For Good’s website is filled with small very easy to do actions that apply to almost everyone. Check it out and do some good!
“The genesis of this was about wanting to do something positive and socially responsible and taking stock of what we do for a living. And what we do for a living is changing attitudes and behaviours.”
The campaign, in which the messages started to appear on billboards in late June, is under way in Toronto, Vancouver, Edmonton, Calgary, Montreal and Halifax, and is slated to run until Aug. 21.
“The reaction we’ve had has been outstanding,” says Sherman, who won’t reveal how many millions of ad space was donated.
“I hope that aside from encouraging every Canadian to do a good deed or something nice, I hope we can also inspire other people in other industries, in other companies, to take stock of what their collective can do and try and use some of the energy… to do something socially responsible,” said Sherman.