Nikolaj Coster-Waldau, and Achim Steiner spoke today at Collision at Home about The Lion’s Share organization. The organization looks to protect endangered species by channeling some funding that large companies put into advertising into spending on protecting our environment. It’s basically putting in a voluntary tax earmarked for a specific cause. This is great to see and a model that other causes and organizations can follow. It’s so successful that the UN is joining forces with some of the biggest brands in the world to make sure humankind pays its debts.
The Lion’s Share Fund is a pioneering initiative that supports wildlife while elevating brands to resonate with audiences in a more meaningful way – thereby positively impacting the brand’s growth, trust, and profitability.
They become more profitable and are perceived positively.
We feel good by supporting a business for doing the right thing.
Their lives and habitats are preserved, enabling them to thrive.
Artist Evelyn Roth is using classroom sized animals to spread the word about endangered animals. She has created bright and cheerful looking versions of animals that are endangered to provide a pop-up space for kids to learn all about these animals. Her work is presently travelling the world and educating children.
“The designs interact with the people inside to make a fascinating, enjoyable and engaging intimate atmosphere where people are inspired to listen and learn and are subconsciously imprinted with the stories.’’
Roth returned from Hawaii this week after being commissioned to create a Southern Right Whale and two Monk Seals to highlight the plight of these endangered animals to the local community.
“The Monk Seal colony on Kauai in Hawaii is the last remaining colony in the world,’’ Roth said.
They say, “Everyone who visits Hawaii wants to live there.” A good reason to move: free access for residents to Hanauma Bay, a blue jewel in the eye of every snorkeler and scuba diver.
Located in Oahu, near Waikiki, Hanauma Bay was declared a protected marine life conservation area and underwater park in 1967. The bay floor is actually the crater of an ancient volcano that flooded when the exterior wall collapsed and the ocean rushed in. Because of the physical makeup, the water is almost always calm — except for the kids (and adults) who scream excitedly when coming upon sealife. Visitors are almost never disappointed, being able to swim amongst fish, some the size of their heads!
All first-time visitors watch a video before heading to the beach. The presentation highlights a few conservation points, such as:
Greenpeace is reporting great success in their campaign to get McDonald’s to better respect the environment. This is really great for the rainforest!
“In recent years, the seemingly unstoppable expansion of soya farming in the Amazon had become one of the main threats to the world’s largest rainforest. The soya wasn’t being used to feed the world; instead it was used to feed farm animals destined for fast food and supermarket chains across Europe.”
The campaign to get McDonald’s to change their destructive was launched only in April of this year. The name of the campaign is rather witty – Eating up the Amazaon.
“The result is that McDonald’s and other big food retailers have worked with us to develop a zero deforestation plan. The plan will also help bring an end to the land-grabbing and social injustice that is rife in the Amazon.”
A judge has ruled that the navy of the United States can no longer use sonar because it harms those creatures of the wet. The judge agreed with environmentalists that the use of SONAR during military procedures can “kill, injure, and disturb many marine species, including marine mammals, in waters surrounding the Hawaiian Islands.”
Sonar is a kind of radar for water that use sound to ping off of objects to figure out where the objects are. Sonar can wreak havoc on echolocation used by sea animals, which is why it is good to see the navy forced to not use sonar.