Greenpeace’s McVictory

mcvictory Greenpeace is reporting great success in their campaign to get McDonald’s to better respect the environment. This is really great for the rainforest!

“In recent years, the seemingly unstoppable expansion of soya farming in the Amazon had become one of the main threats to the world’s largest rainforest. The soya wasn’t being used to feed the world; instead it was used to feed farm animals destined for fast food and supermarket chains across Europe.”

The campaign to get McDonald’s to change their destructive was launched only in April of this year. The name of the campaign is rather witty – Eating up the Amazaon.

“The result is that McDonald’s and other big food retailers have worked with us to develop a zero deforestation plan. The plan will also help bring an end to the land-grabbing and social injustice that is rife in the Amazon.”

Church: God Cares About the Environment

The Church of England has deemed it good religious policy to protect the environment. I hope those SUV driving religious people are reading this post. I digress. The Church is calling their environment-protecting campaign “Shrinking the Footprint,” a noble cause indeed.

“The current climate change situation is such that it will be a long walk – simply to restore the world’s balance we need to cut carbon emissions worldwide by 60% of current levels by 2050. Not only is this a daunting goal but its end lies at least two generations in the future. The results of our actions will only be felt by our children and grandchildren. For individuals and institutions alike, taking action (however simple and obvious that action may seem) and sustaining it will require considerable effort.”

You too can lower the impact you have on the environment, check out My Foot Print and Carbon Footprint.

Organic Farming Degree Offered

Washington State University has started accepting students for their organic farming degree program. This is a first in the USA, sure two other universities offer courses in organic farming, Colorado State and Michigan State, but offering a degree is new.

“WSU has high hopes for its new organic-agriculture major, both to attract new students and meet a growing demand for experts in organic farming. In the new Organic Agriculture Systems major, students will study subjects like weed science and entomology, work on the organic farm and can specialize further in areas such as organic farm economics.

The major, announced last month, drew a handful of students immediately; a university study predicts the program eventually will have about 40 people enrolled at any one time.”

Twofer of Machine/Brain Interfaces

The ever quickening pace of technology is leading to more and more good news! The first bit is a great story from New Scientist.

cyborg illustration by Renegade Zen

A man named Matt Nagle controls a computer cursor by ‘thinking’ about it much like you would ‘think’ about moving your arm, despite being totally paralyzed. A brain implant the size of a pill with 96 electrodes allows the man to control the computer or a robotic arm through a system developed by the company Cyberkinetics.

The second bit of good neuroscience news comes from Wired magazine, and is all about a wild new DARPA project called the “cortically coupled computer vision system” or C3 Vision. The system uses an electrode cap to pick up the ‘aha!’ signal that your brain generates when it sees something interesting. As images flicker past the user, the ones that generate the ‘aha!’ signal are saved for later inspection by the user.

There are many commercial applications in military and law enforcement/security sectors, but one could imagine all sorts of other novel uses for the technology such as culling good designs from bad ones.

Readers of TAG will remember the story last month about Japan’s bionic hand

Happy Planet Index

a green good happy streetlight The Happy Planet Index is an innovative way to track the state of the planet. The HPI lists the GDP to show that wealth doesn’t equal happiness. This is a great project, even though as a planet we have a lot of room for improvement in terms of happiness.

“The message, simply put, is that when we measure the efficiency with which countries enable the fundamental inputs of natural resources to be turned into the ultimate ends of long and happy lives, all can do better. This conclusion is less surprising in the light of our argument that governments have been concentrating on the wrong indicators for too long. If you have the wrong map, you are unlikely to reach your destination.”

It’s a good thing they have a guide to make the planet happier.

The happiest countries on the planet are:

Vanuatu
Colombia
Costa Rica

You can even calculate your own HPI

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