Use Your Smartphone to Advance Science

Smartphones aren’t just for games and checking your email anymore! Today, these mobile devices can be used to better the world around us by helping scientists understand more about it. Thanks to the distribution of mobiles research can be crowd-sourced to provide information that would otherwise go unnoticed.

Below is one of ten ways that you can use your phone to make the world a little better:

5. Inventory your Local Wildlife
The goal of Project NOAH (Networked Organisms and Habitats) is pretty ambitious: “build the go-to platform for documenting all the world’s organisms.” Their app has two modes. “Spottings” lets you take photos of plants and animals you see, categorize and describe them and then submit the data for viewing on NOAH’s website and use by researchers for population and distribution studies.

Don’t know what you’re looking at? Check a box when you submit your photo and other users and scientists can help you identify the species. You can also use the location-based field guides to see other users’ Spottings near your location and learn more about your local wildlife. “Field Missions” let you help out with crowdsourced data collection for specific studies that labs have submitted to NOAH. You might be asked to photograph invasive beetles near your home, or log GPS coordinates when migrating flocks of birds pass over you, and if discovering wildlife and helping scientists isn’t enough motivation, completing missions also earns you cool badges in the app. Project NOAH is available for free for iOS and Android devices

Read the full text here.

Copenhagen Gets Bike Superhighway

Copenhagen is known as the most bicycle friendly city on the planet and they keep getting better. Recently, the capital of Denmark has created a bicycle superhighway that is separated from car-dominated roads. The network of highways is designed to get people in the suburbs to get out of their pollution producers and commute more sustainably.

Other cities like London have committed resources to encourage suburbanites to commute via bicycle. Hopefully this inexpensive pro-cycling attitude will one day get to the traffic-clogged car-centric cities of North America.

The cycle superhighway, which opened in April, is the first of 26 routes scheduled to be built to encourage more people to commute to and from Copenhagen by bicycle. More bike path than the Interstate its name suggests, it is the brainchild of city planners who were looking for ways to increase bicycle use in a place where half of the residents already bike to work or to school every day.

“We are very good, but we want to be better,” said Brian Hansen, the head of Copenhagen’s traffic planning section.

He and his team saw potential in suburban commuters, most of whom use cars or public transportation to reach the city. “A typical cyclist uses the bicycle within five kilometers,” or about three miles, said Mr. Hansen, whose office keeps a coat rack of ponchos that bicycling employees can borrow in case of rain. “We thought: How do we get people to take longer bicycle rides?”

They decided to make cycle paths look more like automobile freeways. While there is a good existing network of bicycle pathways around Copenhagen, standards across municipalities can be inconsistent, with some stretches having inadequate pavement, lighting or winter maintenance, as well as unsafe intersections and gaps.

“It doesn’t work if you have a good route, then a section in the middle is covered in snow,” said Lise Borgstrom Henriksen, spokeswoman for the cycle superhighway secretariat. “People won’t ride to work then.”

Read more at NY Times, be careful though, they have a paywall.

Thanks to Janet and Matt!

Ice Can Help Power Grids During Peak Use

Air conditioners use a ton of energy and when everyone has their’s running the load on the power grid can be pushed to the limit. At night, when it’s generally cooler, the power grid isn’t being used nearly as much. A company called Ice Energy is using that extra night time capacity to make ice, which is then used to cool buildings as a compliment to exiting AC setups.

The building owner gets cheaper power, and the utility gets a solution to its peak power problems, said Mike Hopkins, executive vice president of corporate development. That all comes at a cost of roughly $2,200 per kilowatt of installed capacity, a figure that’s quite competitive with other forms of distributed energy storage, he said.

It’s a growing business. Ice Energy is now roughly halfway through fulfilling the 53 megawatts of Ice Bear units it has contracted to provide its biggest customer, the Southern California Public Power Authority, which buys power for municipal utilities around the SoCal region. That relationship also led the company to relocate from Windsor, Colo. to Glendale, Calif. last month, and to decide to focus on California as its key market, Hopkins said.

Read more.

A Fine Example of Culture Jamming

The Yes Men are at it again and this time with Greenpeace to show how efficient Shell is….at killing all of us.

They created a website called Arctic Ready that looks like Shell is looking for crowd sourced advertising content, and of course, people around the net have submitted some pretty great messages.

Shell

Here at Shell, we’re committed to online social media. After all, it’s the fuel that lubricates the engines of internet communication.

In June, thousands of you demonstrated this by explaining, online, how Arctic energy production will transform the world and possibly provide affordable fuel for several years.

Today, we want to take the Arctic Ready message offline, directly to the drivers who benefit from Shell’s performance fuels. That’s why we’re launching a new campaign (deadline this Thursday!), from which the best ads will be printed and posted in strategic locations worldwide. With your help, we at Shell can tell the world how pumped we are about Arctic energy, and take the Arctic Ready message to Arctic-enthused drivers everywhere.

So take a moment to add your own slogan to our beautiful new collection of images. The next place you see it might be your own rearview mirror.

Because tomorrow is yesterday, accelerated.

Let’s go.

Arctic Ready

Get Fit Through Self-Motivation

A lot of people use the nice weather of the summer as motivation to get fit, however, keeping oneself motivated can be a problem. One approach that is gaining popularity is to change your motivation from positive-reinforemecnt to negative encouragement. Worth a try at the very least.

The basic message is as follows: In modern society we are coddling ourselves into a mushy mess. We get medals for just showing up. We’re inundated with messages about the importance of loving ourselves the way we are. We are told to give ourselves a break. According to RFBF author Ruth Field, this isn’t necessarily a bad thing, but it isn’t much of a motivator.

…

The traditional you-can-do-it approach to exercise has never worked for me, nor has signing up for expensive gym memberships or designating a workout buddy. I fantasized about hiring a personal trainer in the mould of the Lou Gosset Jr. character in An Officer and A Gentleman, who would harass, browbeat and berate me into physical perfection. RFBR instructs readers to administer tough self-love; I wondered if I could be my own drill sergeant.

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