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A Fine Example of Culture Jamming

- Adam Clare

The Yes Men are at it again and this time with Greenpeace to show how efficient Shell is….at killing all of us.

They created a website called Arctic Ready that looks like Shell is looking for crowd sourced advertising content, and of course, people around the net have submitted some pretty great messages.

Shell

Here at Shell, we’re committed to online social media. After all, it’s the fuel that lubricates the engines of internet communication.

In June, thousands of you demonstrated this by explaining, online, how Arctic energy production will transform the world and possibly provide affordable fuel for several years.

Today, we want to take the Arctic Ready message offline, directly to the drivers who benefit from Shell’s performance fuels. That’s why we’re launching a new campaign (deadline this Thursday!), from which the best ads will be printed and posted in strategic locations worldwide. With your help, we at Shell can tell the world how pumped we are about Arctic energy, and take the Arctic Ready message to Arctic-enthused drivers everywhere.

So take a moment to add your own slogan to our beautiful new collection of images. The next place you see it might be your own rearview mirror.

Because tomorrow is yesterday, accelerated.

Let’s go.

Arctic Ready

Vancouver Reduces Sexual Assaults by 10% Using Male-Targeted Ads

- Adam Clare

It’s unfortunate that we still need ad campaigns to remind women to be safe from sexual assault, it’s even more unfortunate that we target these campaigns at women when men cause the vast majority of assaults.

In Vancouver they launched a campaign targeted at men called ‘Don’t Be That Guy’. After running the campaign, which told men not to take advantage of women, the sexual assault rate dropped 10%!

The poster is one of three that went up at bars and around the city last summer as part of a campaign to chip away at the increasing rate of sexual assaults in recent years in Vancouver.

Six months later, Deputy Chief Doug LePard says the Don’t Be That Guy campaign has contributed to a turnaround in statistics on sexual offences in Vancouver.

The rate dropped in 2011 by about 10 per cent, the first time in several years it had gone down.

Hopefully we’ll see more public safety campaigns targeted at people who commit the crimes rather than those that are victims.

Read more here.

No More Junk on TV

- Adam Clare

I couldn’t resist that headline, but it’s close enough. The UK has decided to ban ads that sell junk food to young teens and children.

A total ban on adverts for unhealthy food and drink products around TV programmes for under-16s has come into force.

It extends similar restrictions already in place for shows aimed at children under 10 years old.

The new curbs affect commercials for food and drink products high in fat, salt and sugar.

Adverts around youth-oriented and adult programmes which attract a significantly higher than average proportion of viewers under-16 will also be affected, Ofcom said.

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