yes men

A Fine Example of Culture Jamming

- Adam Clare

The Yes Men are at it again and this time with Greenpeace to show how efficient Shell is….at killing all of us.

They created a website called Arctic Ready that looks like Shell is looking for crowd sourced advertising content, and of course, people around the net have submitted some pretty great messages.

Shell

Here at Shell, we’re committed to online social media. After all, it’s the fuel that lubricates the engines of internet communication.

In June, thousands of you demonstrated this by explaining, online, how Arctic energy production will transform the world and possibly provide affordable fuel for several years.

Today, we want to take the Arctic Ready message offline, directly to the drivers who benefit from Shell’s performance fuels. That’s why we’re launching a new campaign (deadline this Thursday!), from which the best ads will be printed and posted in strategic locations worldwide. With your help, we at Shell can tell the world how pumped we are about Arctic energy, and take the Arctic Ready message to Arctic-enthused drivers everywhere.

So take a moment to add your own slogan to our beautiful new collection of images. The next place you see it might be your own rearview mirror.

Because tomorrow is yesterday, accelerated.

Let’s go.

Arctic Ready

Yes Men Strike: Chamber of Commerce to Fight Climate Change

- Adam Clare

The Yes Men are great pranksters that try to make the people who cause problems in our world aware of what they do in creative ways. Yesterday they pretended to be from the USA’s Chamber of Commerce and staged a fake press conference talking about how the Chamber is going to tackle climate change.

The timing was great as both Nike and Apple have left the Chamber of Commerce in protest over the lack of action on climate change.

The Washington Post has an article on the Yes Men press conference.

Environmental activists held a hoax press conference Monday morning, pretending to be the business group — and pretending to announce that the chamber was dropping its opposition to climate-change legislation now in Congress.

The event, complete with fake handouts on chamber letterhead, at least a couple of fake reporters, and a podium adorned with the chamber logo, broke up when a spokesman from the real chamber burst in.

What followed was a spectacle not usually seen in the John Peter Zenger Room at the National Press Club: two men in business suits shouting at one another, each calling the other an impostor and demanding to see business cards.

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