A bunch of towns in the USA have had to close their manufacturing plants as free trade and the global economy transplant jobs elsewhere. This has left a lot of people unemployed and a lot of warehouse and manufacturing space open. The surplus of space has given a great opportunity to craft brewers whose sales are increasing in the ongoing American recession.
Craft brewers are using the space abandoned by the old manufactures and hiring people who lost their jobs. Instead of producing useless consumer goods they are now producing delicious beer. All the more reason to drink from your local brewery instead of the big beer conglomerates.
Many brewers large and small are already focused on making their infamously resource-intensive industry more sustainable. Vermont’s Magic Hat Brew Company recently installed a digester that produces natural gas from the organic waste products of beer production; even giant Anheuser-Busch captures waste heat from brewing and puts it to use. Many local brewers are community-minded; craft beer giant Samuel Adams rents its corporate headquarters at the old Haffenreffer Brewery in Jamaica Plain, Massachusetts, a space they share with light industry, a couple of restaurants, artists’ studios, a fitness club, and a variety of local nonprofits.
“Shoe Town to Brew Town” offers an opportunity not only to celebrate such initiatives, but forge relationships between brewers and experts to leverage the unique qualities of the craft-beer industry. For Jimmy Carbone and his fellow craft-brew enthusiasts, beer pairs well with a menu that includes sustainability, jobs, and vibrant communities.
Thanks to Mirella over at Beerology.