Author: Adam Clare

A Fine Example of Culture Jamming

The Yes Men are at it again and this time with Greenpeace to show how efficient Shell is….at killing all of us.

They created a website called Arctic Ready that looks like Shell is looking for crowd sourced advertising content, and of course, people around the net have submitted some pretty great messages.

Shell

Here at Shell, we’re committed to online social media. After all, it’s the fuel that lubricates the engines of internet communication.

In June, thousands of you demonstrated this by explaining, online, how Arctic energy production will transform the world and possibly provide affordable fuel for several years.

Today, we want to take the Arctic Ready message offline, directly to the drivers who benefit from Shell’s performance fuels. That’s why we’re launching a new campaign (deadline this Thursday!), from which the best ads will be printed and posted in strategic locations worldwide. With your help, we at Shell can tell the world how pumped we are about Arctic energy, and take the Arctic Ready message to Arctic-enthused drivers everywhere.

So take a moment to add your own slogan to our beautiful new collection of images. The next place you see it might be your own rearview mirror.

Because tomorrow is yesterday, accelerated.

Let’s go.

Arctic Ready

Get Fit Through Self-Motivation

A lot of people use the nice weather of the summer as motivation to get fit, however, keeping oneself motivated can be a problem. One approach that is gaining popularity is to change your motivation from positive-reinforemecnt to negative encouragement. Worth a try at the very least.

The basic message is as follows: In modern society we are coddling ourselves into a mushy mess. We get medals for just showing up. We’re inundated with messages about the importance of loving ourselves the way we are. We are told to give ourselves a break. According to RFBF author Ruth Field, this isn’t necessarily a bad thing, but it isn’t much of a motivator.

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The traditional you-can-do-it approach to exercise has never worked for me, nor has signing up for expensive gym memberships or designating a workout buddy. I fantasized about hiring a personal trainer in the mould of the Lou Gosset Jr. character in An Officer and A Gentleman, who would harass, browbeat and berate me into physical perfection. RFBR instructs readers to administer tough self-love; I wondered if I could be my own drill sergeant.

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Mobile Devices for Development

The use of mobiles in development is nothing new; however, it’s always good to remind ourselves how useful this technology can be. Mashable has a list of five reasons mobile devices are good for international development (and in developed nations too).

4.
Preserving the Rainforest
Brazil’s Surui tribe, a group native to the Amazon Rainforest, has been subject to the devestating effects of logging on its ancestral lands. Google helped the Surui devise a solution, through the use of Android phones, to monitor one of the land’s most valuable resources, its carbon stock.

Carbon offsets are sold to companies to counterbalance the negative toll their manufacturing, transportation or electricity are having on the globe.

While it may seem antithetical to use smartphones to help preserve the tribe’s traditional culture and lands, the Surui’s leader, Chief Almir, believes technology is a tool with great power to do good. As a testament to his work with Google, he hopes to open a center for technology and culture on the tribe’s ancestral lands.

Read more.

Keep Sane by not Working

Thanks to modern technology it can be really easy to always be checking email and taking calls. This is great for some circumstances but it’s always important to take a break from being always-connected to work. In fact, it can be good for you!

Another trick: simply ask yourself “will anything bad really happen between 5pm and 6am if I turn my back on my inboxes completely?”
To save your own life, create your own list of “tricks” and of rules to impose on yourself. Some of mine that work:
• Switch gears: When tired of “project A,” switch to something else on the list — easier, different, faster-paced or (gasp) fun. Changing rhythm is restorative and you return to the tougher project fresher in an amazingly short time.
• Change chairs and media — draft that important thing in (gasp) longhand in a club chair or on a sofa.

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A Step Beyond Positive Thinking

Positive thinking gets a lot of praise because people think that just changing one’s thoughts their lives would improve. This is not entirely true. It turns out to really make change in your life you need to change how you act. Sure this sounds obvious upon reading it, but read on for insight that isn’t so obvious.

stangerdinner

However in the 70s psychologist James Laird from Clark University decided to put James’s theory to the test. Volunteers were invited into the laboratory and asked to adopt certain facial expressions. To create an angry expression participants were asked to draw down their eyebrows and clench their teeth. For the happy expression they were asked to draw back the corners of the mouth. The results were remarkable. Exactly as predicted by James years before, the participants felt significantly happier when they forced their faces into smiles, and much angrier when they were clenching their teeth.

Subsequent research has shown that the same effect applies to almost all aspects of our everyday lives. By acting as if you are a certain type of person, you become that person – what I call the “As If” principle.

Take, for example, willpower. Motivated people tense their muscles as they get ready to spring into action. But can you boost your willpower by simply tensing your muscles? Studies led by Iris Hung from the National University of Singapore had volunteers visit a local cafeteria and asked them to try to avoid temptation and not buy sugary snacks. Some of the volunteers were asked to make their hand into a fist or contract their biceps, and thus behave as if they were more motivated. Amazingly, this simple exercise made people far more likely to buy healthy food.

Read more here.