The Recession is Still a Good Time for being Green

Without a doubt the global economy is still slowly destroying itself and people are looking to change that. One great way to avoid the same mistakes that drove us into this recession is to become green with your green. Indeed, many people in Canada are still focussed on greening their lifestyles.

Let’s take this economy from one based on exploitation of finite resources to an economy that is based on renewable resources.

“We are not necessarily tree-huggers but we try to make informed decisions regarding the environment,” Mr. Carli said of his family. They use cloth shopping bags, walk to the grocery store and try to buy local produce. Ultimately, however, their household buying decisions are decided by price.

At a time when the economic recession is straining many household budgets, families such as the Carlis are looking for ways to marry their need to be frugal with their desire to be green. Turns out, a reduction in income does not automatically mean a drop in eco-consciousness as people continue to stop and consider the true cost – environmental and monetary – of their purchases. Unlike the 1980s, when the economic downturn stopped the environmental movement in its tracks, concern over the fate of our planet is still going strong, says Rick Smith, executive director of advocacy group Environmental Defence. “The environmental movement has proven to be recession-proof.”

Ela Beres, a Toronto-based consultant with The Boston Consulting Group, interviewed several Canadian families on the impact green choices were having on their everyday spending. People are definitely interested in helping the environment if it costs the same or less, she says. “That’s a no-brainer. But when it comes to saying I want to spend more money to protect the environment, that is more iffy.”

NFB Urban Gardening Short Film

The National Film Board of Canada recently relaunched its website to better show the world quality Canadian films. Here’s a film about urban gardening in Halifax:

In this short film, Halifax gardener Carol Bowlby harvests a mouth-watering crop from her small backyard plot. In considering soil quality, lack of space and a short growing season challenges rather than obstacles, she offers a wealth of practical growing tips for urban gardeners. By heeding Bowlby’s advice, bountiful organic gardens work equally well on apartment balconies, in small or large city lots or in a rural setting.

Independent Grocers go Local

In Ontario a handful of grocery stores stopped being part of a franchise so they can support local grown food from farmers in their communities. It’s great to see the grocers taking such a bold move and that their customers support them in the decision.

For his part, Peter Knipfel says he’s discovering more about what’s growing locally. At his store, he says grape tomato sales have tripled since the switch to a local producer.
“We are now a group of nine stores that probably have a little bit of buying power to buy larger quantities of local tomatoes, larger quantities of cucumbers from, say, some of the Mennonite farmers that are producing it at Elmira market, for example,” he says.

Mary Copp has shopped at Kropf’s store in Elora for 30 years. She says she noticed the changes immediately. “I think it’s great because we look for local, and you can get it here. You can’t get it at [chain-store rival] Zehrs … well, sometimes you can, but not as much.”

Shopper Linda Tompkins of Chesley agrees, “I don’t want food from some place else when we’ve got food right here. Support our farmers.”

Still, Warriner predicts that while that more consumers are asking for local produce, they will always be the minority. The University of Guelph professor says like organic produce, local will always be a niche market because mass production generally leads to cheaper prices.

Co-op members concede some of their wares are more expensive than those of the competition, but add that on average they are competitive. “We’re not saying we’re the cheapest but we’re certainly not the most expensive either,” says Knipfel.

Kropf adds that the ability to offer locally produced food is ultimately about quality first, price second.

Thanks go to Dan Harrison for the scoop!

Urban Farming for Fun and Profit

In the urban centre of Toronto, Sarah Nixon makes a living by growing flowers in other people’s yards and then selling the plants. She is part of a growing trend among sustainable urbanities who are farming in the city.

Nixon’s farm isn’t out near Milton or Orillia. It’s on Indian Rd. and Marion St. – just a few blocks from Roncesvalles in the city’s west end. She grows flowers in back and front yards around Parkdale and then sells them for weddings, office receptions and, perhaps this season, to one Ossington Ave. florist.

What do the landowners get in return?

“They get a free flower garden without lifting a finger,” says Nixon with a smile.

Nixon is part of the new wave of farming, called SPIN – small plot intensive farming – which is growing in cities across North America. Riding on the crest of the local food wave, SPIN is cashing in on a new eager market.

There are some surprising benefits to growing crops in the city, says the movement’s leader, Wally Satzewich.

You can’t turn a tractor in a tiny backyard, so there are fewer expensive start-up investments, for one. Then, there’s the city’s asphalt, which absorbs the sun’s heat and makes us all sweat more on hot summer nights. But, for farmers, it means a longer growing season in the spring and fall. And there is the garden hose.

“All I have to do is turn on the water faucet in the house and there is irrigation,” says Satzewich, who moved from his 20-acre farm outside Saskatoon into the city 10 years ago. “If I had to go back to getting my tractor to a river bank and getting the pump going … When you’ve learned the hard way out in the country you really appreciate the benefits of the city.”

Love Trees

Mike sent in a note letting us know that the campers at Camp Wenonah are planting trees to make the world a little better. The trees were donated from the business Love Trees which aims to, obviously, plant more trees.

From Mike:

Each camper, POLARIS, and WCIT is planting a tree at Camp this Period thanks to donations from LoveTrees. Neat little idea – they donated 2000 trees to the Canadian Camping Association

More on Love Trees:

Love Trees is a business built on giving.

  • giving kids a Wish Tree as an educational tool to as many children as we can;
  • giving businesses and individuals a chance to help kids and the planet by purchasing tree planting certificates;
  • giving the planet more trees;
  • giving environmental charities a portion of every sale
  • .

Love Trees manages a powerful and unique educational tree planting program. We sell Wish Tree Certificates to clients worldwide. Love Trees then donates and distributes tree seedlings to schools and kid’s organizations in North America and Africa so kids can have a Wish Tree to plant and make a wish for the planet. It’s a great way to learn about the environment – and help make the world a better place!