Ideas to Get Consumers to Buy Sustainable Products

Every year more sustainably produced products hit store shelves yet consumer uptake on these products isn’t as strong as it should be. Sure, there are increasing sales overall but the amount of people who are buying environmentally-concious products isn’t increasing at a fast enough rate.Over at Fast CoExist a writer proposes six ways to convince consumers to buy greener products.

5: SHOW, DON’T TELL

It’s unreasonable to assume that consumers will translate sustainable attributes into benefits that matter to them. More marketers need to visibly demonstrate how green products make a real difference to people’s lives. For instance, at Plum Organics, the packaging does the talking. Not only does it contain some of the healthiest baby food available, but its stand-up pouch, secure spout and rounded edges give parents a safer and more convenient “self-serve” option, while kids get more control over their eating experience. Benefits like these drive repeat business. You can’t say that about a glass jar.

Read more.

Lovebots Invade Toronto


Lovebots are a fun art project that aims to fill Toronto with little concrete robots. The goal is to remind people that the city is a lovely place filled with nice people.

No fewer than 100 2′ tall concrete statues of Lovebot will be put on display in “secret locations” across the city. Like humans, each statue is connected to a specific story of love, kindness or compassion that the curators have collected from the public. The call for submissions is still open,too. Pay Lovebot a visit on Facebook, or the Feel Good Guru on Queen West, Atomic Toybot on Queen East, Serpentine on Cumberland or A&C Games on Spadina. Happy lovins!

From BlogTO.

Thanks to Liz!

Better Urban Design Can Increase Happiness and Sexiness

Obesity is a growing problem in North America and it looks like this health issue will continue to grow. There are many contributing factors to what’s referred to as an obesity epidemic, and some designers think that we can curb at least one contributing factor: poor urban planning. Not coincidentally, places with a higher proportion of obesity have low density planning.

What if we changed the low density planning to something more walkable and liveable?

Walking and biking, on the other hand, not only make us fit, but they also both improve mental health. Oxytocin—the same chemical released during sex and breastfeeding, that reduces stress and increases trust and empathy—is released during outdoor exercise. (Indoor exercise, interestingly, doesn’t have the same effect).

There are many things that need to change in urban planning and design, but one of the most basic is this: we need to define success differently. Right now, engineers make many decisions based on something called “level of service”—basically, how long cars are delayed at certain points. Our goals should be based on people, not cars. Right now, a busy commercial street would be judged a transportation failure even though it’s a social and economic success. We need to change the way we measure, so designers can make the right decisions.

Read more at Good.is to find out where the sexiness comes in.

15-Year Study: Stop Drug Use Through Harm Reduction

The American style “war on drugs” undoubtably ruins more lives than it saves (all while militarizing North American police forces), yet some people think that punishing drug users is sound policy. Research is continually adding more evidence that approaching drug consumption as a health issue and not a criminal one improves the lives of users and of non-users.

In Vancouver, a 15 year long study has concluded that safe injection programs like Insite make the city a better place. Drug users are safer and so too is the surrounding community.

In 1996, almost 40 per cent of drug users reported sharing needles, but by 2011, that had dropped to 1.7 per cent. About 25 per cent of Vancouver’s drug users are HIV positive, and about 90 per cent suffer from Hepatitis C.

The overall health of drug users had improved and more people were accessing addictions treatment, jumping from 12 per cent on methadone treatment in 1996 to 54.5 per cent since 2008, statistics showed.

“This is probably the city with the most aggressive harm reduction approach, yet we’re seeing declining rates of drug use within this community,” Kerr said.

Read more.

Hopefully local politicians in Toronto (the mayor is an alleged crack user after all) will support calls for a pilot test of age injection sites.