Every year more sustainably produced products hit store shelves yet consumer uptake on these products isn’t as strong as it should be. Sure, there are increasing sales overall but the amount of people who are buying environmentally-concious products isn’t increasing at a fast enough rate.Over at Fast CoExist a writer proposes six ways to convince consumers to buy greener products.
5: SHOW, DON’T TELL
It’s unreasonable to assume that consumers will translate sustainable attributes into benefits that matter to them. More marketers need to visibly demonstrate how green products make a real difference to people’s lives. For instance, at Plum Organics, the packaging does the talking. Not only does it contain some of the healthiest baby food available, but its stand-up pouch, secure spout and rounded edges give parents a safer and more convenient “self-serve” option, while kids get more control over their eating experience. Benefits like these drive repeat business. You can’t say that about a glass jar.