Men: Drink With Your Friends to Stay Healthy

Now there’s the perfect excuse to go watch the game with your friends or just chillax in a bar! It turns out that males really benefit when they engage in face to face activities with their friends twice a week regardless of what they actually do.

So go out tonight with your friends and have a round to your health 😉

Professor Robin Dunbar, a leading psychologist at Oxford University, published the report, which shows that whilst speaking to mates is valuable, it is not enough for men.

He said to experience the real benefits of friendship, men must meet up in the flesh at least twice a week and actually ‘do stuff’.

It also demonstrates men who keep strong and well-maintained social groups are healthier, recover from illness more quickly and tend to be more generous.

No word on if going out every night for beers with friends is even more beneficial.

Read more.

Thanks to Shea!

Literary Fiction Enhances Empathy in Readers

Literary fiction, not popular fiction, can make people better understand one another according to a new study. Because literary fiction (i.e. books not for sale at airports) focuses on the psychology and inner life of the characters it gives people a window into the thoughts of others that aren’t covered elsewhere.

On average, people who read parts of more literary books like The Round House by Louise Erdrich did better on those tests than people who read either nothing, read nonfiction or read best-selling popular thrillers like The Sins of the Mother by Danielle Steel.

For example, folks who were assigned to read highbrow literary works did better on a test called “Reading the Mind in the Eyes,” which required them to look at black-and-white photographs of actors’ eyes and decide what emotion the actors were expressing.

This is the first time scientists have demonstrated the short-term effects of reading on people’s social abilities, says Raymond Mar, a psychology researcher at York University in Toronto. He has investigated the effects of reading in the past but did not work on this study.

Listen and read more here.

A Good New Podcast

Talking GOOD is “PR for people making a difference” and each episode focuses on one person who is improving the world. It’s a Q&A about the work they do and the impact it has. The most recent article is a groovy musician and involved with National People’s Action.

9. WHAT ADVICE DO YOU HAVE FOR OTHERS WHO ASPIRE TO BE CITIZEN PHILANTHROPISTS? With the level of economic and political inequality in the United States and across the world it will take bold action to shift things. For us to create the level of change needed, it will have to get uncomfortable. We all have to lean into that discomfort, we will have to take risks, we will have to go out into deeper waters, and convince others to come with us. Because there are a set of people and institutions that are incredibly happy with the way political and economic power have been consolidated in the hands of a few. And if we can count on anything, it’s that they are not going to give it up without a fight.

Check it out here.

Artists Better Protected Against Cognitive Decline

People who engage in music or visual arts are better protected against dementia and other cognitive decline issues. Nows the time to pick up that instrument you keep meaning to learn how to play!

Artists compared with non-artists are better protected, he added. “Due to their art, the brain is better protected [against] diseases like Alzheimer’s, vascular dementia, and even strokes. They have more reserve in their brain in order to give functions.

“So [we know], based on other neuroscience studies, that art in any of its forms uses different neuronal avenues inside the brain to do their work. And the activity, the talent and the art per se gives reserve when the brain requires that reserve.”

Read more at CBC.

Ideas to Get Consumers to Buy Sustainable Products

Every year more sustainably produced products hit store shelves yet consumer uptake on these products isn’t as strong as it should be. Sure, there are increasing sales overall but the amount of people who are buying environmentally-concious products isn’t increasing at a fast enough rate.Over at Fast CoExist a writer proposes six ways to convince consumers to buy greener products.

5: SHOW, DON’T TELL

It’s unreasonable to assume that consumers will translate sustainable attributes into benefits that matter to them. More marketers need to visibly demonstrate how green products make a real difference to people’s lives. For instance, at Plum Organics, the packaging does the talking. Not only does it contain some of the healthiest baby food available, but its stand-up pouch, secure spout and rounded edges give parents a safer and more convenient “self-serve” option, while kids get more control over their eating experience. Benefits like these drive repeat business. You can’t say that about a glass jar.

Read more.