Greenpeace’s McVictory

mcvictory Greenpeace is reporting great success in their campaign to get McDonald’s to better respect the environment. This is really great for the rainforest!

“In recent years, the seemingly unstoppable expansion of soya farming in the Amazon had become one of the main threats to the world’s largest rainforest. The soya wasn’t being used to feed the world; instead it was used to feed farm animals destined for fast food and supermarket chains across Europe.”

The campaign to get McDonald’s to change their destructive was launched only in April of this year. The name of the campaign is rather witty – Eating up the Amazaon.

“The result is that McDonald’s and other big food retailers have worked with us to develop a zero deforestation plan. The plan will also help bring an end to the land-grabbing and social injustice that is rife in the Amazon.”