Some say advertising doesn’t work, reality says advertising does work. The Province of Quebec banned fast food ads and research has come out proving that Quebec had a good idea: junk food consumption decreased!
By comparing English-speaking households, who were less likely to be affected by the ban, to French-speaking households, Baylis and co-author Tirtha Dhar, of the University of British Columbia, found evidence that the ban reduced fast-food expenditures by 13 percent per week in French-speaking households, leading to between 11 million and 22 million fewer fast-food meals eaten per year, or 2.2 billion to 4.4 billion fewer calories consumed by children.
“Given the nature of Quebec’s media market and demographics, a ban would disproportionately affect French-speaking households, but would not affect similar households in Ontario or households without children in either province,” Baylis said.
Read the rest of the article at MedicalXpress.
Some people find fast food to be rather delicious despite the lack of nutrition that it provides. If you’re one of those people today is a good excuse to try something new as today is No Fast Food Day!
This December 17th marks the first No Fast Food Day (Eat Real Day), a day to consider the social, environmental, labour, health and animal impacts of eating processed and pre-cooked fast foods.
By signing this, you commit to skipping chain fast foods on December 17th, and replacing them with something nutritious from your local store, market or restaurant. Make it fun and enjoyable. It doesn’t have to cost more either.
We have a broken food system. Let’s do something about it, and start a discussion. Let’s get the economy and our government to act for health.
…And see how the alternatives tastes.
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Show your commitment to no fast food here.