Want to save the planet? Reduce how often you wash your clothes, you don’t need to wash your shirt that you wore for only one day. This is something you can start doing today to help make a better tomorrow.
When it comes to your wardrobe overall you can alter what clothes you buy to ensure that you barely need to do laundry at all. There are new companies and clothing lines that focus on making clothes which are designed to survive multiple wears without getting dirty. I think it would be great to never have to launder anything again!
Decades of marketing from the cleaning industry has conditioned many people to throw their clothes in the laundry after one day’s wear, even though this is rarely necessary. So one of the biggest challenges for brands pitching clothes that don’t need to be washed frequently is to convince people that they will not be gross, smelly, or dirty if they aren’t constantly doing loads of laundry.
Bishop, for his part, decided to create wool blends with other materials, including nylon and linen to achieve different effects. Synthetic fibers, for instance, are able to make clothes more durable because they are hardier. This was a difficult decision, because while wool and other natural fibers are biodegradable, nylon, polyester, and other synthetics are plastic-based so they will not decompose, but sit in landfills forever. “We had some difficult decisions to make when it came to sustainability,” Bishop says. “But we decided that our goal as a brand was to make it easier for people to own fewer clothes, and keep them for longer. So we decided to incorporate synthetics.”