fashion

Vogue Wants Woman Who Look Real, not Girls

- Adam Clare

Vogue, a fashion magazine, has decided to only show women older than 16 and women who don’t appear to have an eating disorder. This may sound odd that they would have used young girls with eating disorders in the past, but at least they are paving the way forward for other fashion magazines to follow in respecting models.

In a six-point pact to appear in their respective June issues, the editors pledge to not to knowingly work with models under the age of 16 or with those “who appear to have an eating disorder”.

“We will work with models who, in our view, are healthy and help us to promote a healthy body image,” they said.

The editors will also instruct modelling agencies not to send them underage models, require casting directors to check models’ ID prior to photo shoots and encourage “healthy backstage working conditions”.

Fashion designers, meanwhile, will be encouraged – though not obliged – to “consider the consequences of unrealistically small sample (dress) sizes … which encourages the use of extremely thin models.”

Read more here.

New Ways to Style Denim

- Adam Clare

Sandblasting jeans seems to be the cool thing to do nowadays. I’m not big on fashion so this is all strange to me. Well, as you can probably imagine sandblasting denim is not good for the environment so some smart people have figured out a better way to blast your jeans.

Blue denim jeans are one of the most popular and iconic fashion items in the world; now a study published in Biotechnology Journal reveals a cheaper, more efficient and eco-friendly method for treating dyed denim. The process of ‘surface activation’ used to wash-down the denim following dyeing could also offer an alternative to the dangerous, and internationally banned, sandblasting technique.

“The global production of denim is estimated at 3 billion linear meters and more than 4 billion garments per year,” said Thomas Bechtold, from the Research Institute for Textile Chemistry and Textile Physics at the University of Innsbruck. “To create blue jeans denim is dyed with indigo an organic compound which is estimated to be produced in quantities of over 30.000 tons per year.”

Read the rest of the article.

I still don’t get why we need sand in our jeans.

Sustainable Haircuts

- Adam Clare

Sustainability is great and even local and small business can benefit from shifting the attitude to a more planet-friendly one. In Toronto a hair salon has started a bunch of sustainability practices at the benefits are grand!

Over the last 17 years or so, Phillips has turned the place into something of an eco-hub, reducing the business’s electricity consumption by more than 50 percent and purging their hair and beauty product of what he considers to be environmentally harmful and personally toxic ingredients. A member of the Windshare Cooperative (co-owners of the Exhibition Place Wind Turbine with Toronto Hydro Energy Services) and the Toronto Environmental Alliance, Phillips has earned several awards for his efforts, including most recently, a Green Circle Award for Environmental Stewardship at the Mirror Awards honouring Canadian hairdressers, stylists, salons and spas. In an industry known for excess, glitzy surfaces and throw-away ideas, Phillips has tried to create a green heart at its core.

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Pollution Dress is Stylin’

- Adam Clare

A fashion designer has made a dress with a CO2 detector in a dress then lights up using LEDs depending on the concentration of CO2 in the area.

The Climate Dress is made of conductive embroidery, over hundred of tiny LED lights inserted into the embroidey, a CO2 sensor and an Arduino Lilypad microprocessor. The LEDs visualize the level of CO2 in the nearby surroundings and are powered trough the embroidery!
For The Climate Dress we used soft conductive thread that has a similar consistence to the kind of thread used for traditional and industrial embroidery production. This way it is possible to make embroidery that become more than an esthetical element in clothing and interior textiles.

The embroidery becomes functional conveying electricity and computer information and thereby give “power to the dress”. The dress senses the CO2 concentration in the air, then accordingly creates diverse light patterns varying from slow, regular light pulsations to short and hectic. The technology, which integrates ”soft circuits” into the production of embroidery, is an innovative process. It is the result of a fruitful collaboration between Copenhagen based design studio diffus, Swiss embroidery company Forster-Rohner, the Danish research-based limited company Alexandra Institute and finally the Danish School of Design.

See the dress here.

Germany’s Most Popular Women’s Magazine to Ban Models

- Adam Clare 1 Comment

Brigitte, Germany’s most popular women’s magazine will stop using professional models because the models do not reflect the vast majority of women. Previously, the magazine has been adding weight to the super-thin models using photoshop.

The Guardian has more.

“From 2010 we will not work with professional models any more,” said Andreas Lebert, editor-in-chief, adding that he was “fed up” with having to retouch pictures of underweight models who bore no resemblance to ordinary women.

“For years we’ve had to use Photoshop to fatten the girls up,” he said. “Especially their thighs, and decolletage. But this is disturbing and perverse and what has it got to do with our real reader?”

He said the move was a response to complaints by readers who said they had no connection with the women depicted in fashion features and “no longer wanted to see protruding bones”.

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