Millennials are more interested in ethically produced clothing than previous generations, that’s being proven in the rise of ethical fashion lines. Eco-consious clothing can come in many versions from how it’s designed to how it’s produced. Production is the most energy-intensive part of clothing, and denim in particular is quite challenging. Tons of water is used to make a single pair of jeans and that water run off, if poorly dealt with, can poison local water systems.
One company, Everlane, has created a supply chain that is eco from top to bottom. We should be seeing more companies following their lead in the coming years.
Saitexâ€™s president, Saanjeev Bahl, who also sits on the board of directors for the Sustainable Apparel Coalition, has been a vocal force for change. Unhappy with the apparel industryâ€™s practicesâ€”itâ€™s second only to oil as the planetâ€™s worst industrial polluterâ€”Bahl built a LEED-certified (Leadership in Energy and Environmental Design) operation considered one of the worldâ€™s most sustainable denim-manufacturing facilities, thanks to incredible efficiencies. A closed water system and jet washing machines lose only .4 liters of water per pair of jeans through evaporation; typical commercial machines waste as much as 1,500 liters per pair. Rainwater harvesting further minimizes water usage, while a five-step filtration process separates water from contaminants. (Preysman and Bahl made a video of themselves drinking the filtered waste water to prove it.)