Mind Space

Ideas to Get Consumers to Buy Sustainable Products

- Adam Clare

Every year more sustainably produced products hit store shelves yet consumer uptake on these products isn’t as strong as it should be. Sure, there are increasing sales overall but the amount of people who are buying environmentally-concious products isn’t increasing at a fast enough rate.Over at Fast CoExist a writer proposes six ways to convince consumers to buy greener products.

5: SHOW, DON’T TELL

It’s unreasonable to assume that consumers will translate sustainable attributes into benefits that matter to them. More marketers need to visibly demonstrate how green products make a real difference to people’s lives. For instance, at Plum Organics, the packaging does the talking. Not only does it contain some of the healthiest baby food available, but its stand-up pouch, secure spout and rounded edges give parents a safer and more convenient “self-serve” option, while kids get more control over their eating experience. Benefits like these drive repeat business. You can’t say that about a glass jar.

Read more.

Lovebots Invade Toronto

- Adam Clare


Lovebots are a fun art project that aims to fill Toronto with little concrete robots. The goal is to remind people that the city is a lovely place filled with nice people.

No fewer than 100 2′ tall concrete statues of Lovebot will be put on display in “secret locations” across the city. Like humans, each statue is connected to a specific story of love, kindness or compassion that the curators have collected from the public. The call for submissions is still open,too. Pay Lovebot a visit on Facebook, or the Feel Good Guru on Queen West, Atomic Toybot on Queen East, Serpentine on Cumberland or A&C Games on Spadina. Happy lovins!

From BlogTO.

Thanks to Liz!

Bees are Great for Honey and Sleep

- Adam Clare

Bees are wonderful little beings that spread pollen to places that need it and, as a bonus they create delicious honey. It turns out that a spoonful of honey can help you sleep!

Suffering from yet another poor night’s sleep? Then how about trying some local beekeeper’s honey for a rejuvenating sleep!

Here’s why: Researchers found that a teaspoon or two of honey before bed ensures a restorative sleep. A human liver stores about eight hours of glycogen – an important brain food. If you eat supper at 7 p.m., by about 3 a.m. your brain releases a stress hormone called cortisol. Cortisol scavenges the body, melts muscle tissue and converts it into glycogen to feed the brain. When released, cortisol causes the heart to beat faster and raises glucose insulin levels in the blood.

Read more here.

Embrace Serendipity With Shuffle My Life

- Adam Clare

Shuffle

Shuffle My Life is a cute website that encourages you to bring some randomness into your life by giving fun and easy tasks. It’s a play on all those to-do lists people have which tend to be filled with boring activities.

To bring a sense of adventure into your life you should check out the nifty tasks they suggest. You can track what you’ve done on their website too.

Worldviews Conference Looks at Media and Education

- Adam Clare

Universities and colleges do a lot of research and sometimes their findings can make a large difference on the world around us. Unfortunately, it can be hard to get the media to represent what the research actually means and how the media can best work with academics to ensure that the coverage is accurate. At the same time, individuals who perform the research need help explaining quite complex ideas in rather simple ways.

The Worldviews Conference is focused on this very topic and their second conference is happening next month in Toronto. If you’re interested in media and academics than you’re going to want to check this conference out!

How do media cover higher education issues – locally and around the globe? How does coverage shape public perceptions? Does the academy look in media’s mirror to see itself? Can the academy help the press translate complex issues into accessible stories?

Let’s talk about it.
Given the crucial role of higher education and its explosive growth in some parts of the world, the stakes are high for the academy and ultimately the societies we serve.
In both higher education and media, much is in flux and many global trends are at play.

Let’s assemble thinkers – academics, editors, students, journalists, communications professionals and others – to chart where we are and forge new paths in a fast-changing landscape.

Find out more at the conference’s website.

Scroll To Top