Universities and colleges do a lot of research and sometimes their findings can make a large difference on the world around us. Unfortunately, it can be hard to get the media to represent what the research actually means and how the media can best work with academics to ensure that the coverage is accurate. At the same time, individuals who perform the research need help explaining quite complex ideas in rather simple ways.

The Worldviews Conference is focused on this very topic and their second conference is happening next month in Toronto. If you’re interested in media and academics than you’re going to want to check this conference out!

How do media cover higher education issues – locally and around the globe? How does coverage shape public perceptions? Does the academy look in media’s mirror to see itself? Can the academy help the press translate complex issues into accessible stories?

Let’s talk about it.
Given the crucial role of higher education and its explosive growth in some parts of the world, the stakes are high for the academy and ultimately the societies we serve.
In both higher education and media, much is in flux and many global trends are at play.

Let’s assemble thinkers – academics, editors, students, journalists, communications professionals and others – to chart where we are and forge new paths in a fast-changing landscape.

Find out more at the conference’s website.

The Worldviews Conference on Media and Higher Education is happening this June in Toronto and they want people who are interested in discussing the relationship between academia and media to attend. I was invited to a pre-conference brainstorming session recently and I have to say that I’m looking forward to this event.

There are a lot of really good people speaking at the conference so if you’re interested in how the media represents academic findings and how academic institutions relate to media organizations you should conference out.

Higher education affects every aspect of our lives – from the economy and the environment, to culture and communications. While the media play a critical role in shaping public understanding of this institution, little discussion has taken place about how that influence is manifested – or about how, in turn, higher education uses the media to mould how the public perceives it.

But that’s about to change.

Introducing Worldviews: Media Coverage of Higher Education in the 21st Century. This innovative conference, scheduled for June 2011 in Toronto, Canada, will not only examine these issues, but explore why it’s important to do so.

The 2011 inaugural conference will consider a range of important issues, including:

How media coverage of higher education has changed over the past two decades and where it is headed
The impact of social media and how it is changing what is covered and how higher education is understood
The role the media play in influencing public policy debates on public education
How higher education engages with the media to inform public opinion
The different realities of the developing and developed worlds

Visit the conference’s website.