Kimberly-Clark (the makers of Kleenex) and Greenpeace have signed an historic agreement that pledges the protection of the Boreal forest. This is a huge victory for Greenpeace, but it’s even better for those that need the boreal forest to live – that’s you and me.
Implementing the Kimberly-Clark policy
Implementation of the policy will lead to protection of the worldâ€™s most endangered forests, increased support for sustainable forest management through Forest Stewardship Council certification and the increased use of recycled fiber in Kimberly-Clark products.
During the evolution of this policy, Kimberly-Clark stopped buying more than 325,000 tonnes of pulp a year from logging operations in the Kenogami and Ogoki Forests. The company managing these forests was unwilling to protect endangered forest areas in them and supply Kimberly-Clark with Forest Stewardship Council certified pulp.
The Boreal Forest and climate change
Protection of the Boreal Forest is crucial to world efforts to stop climate change. This forest is the largest terrestrial storehouse of carbon on the planet, storing 27 years worth of greenhouse gas emissions or 186 billion tonnes. If this carbon is released into the atmosphere it will add to the threat of catastrophic climate change.
Under the policy Kimberly-Clark has set a goal of ensuring that 100 per cent of the fibre used in its products will be from environmentally responsible sources. It will greatly increase its use of recycled fibre and fibre from forest certified to Forest Stewardship Council standards. By 2011, it will also increase the use of recycled and FSC fibre [from North America sources] to 40 per cent from 29.7 per cent in 2007. By 2012, the company will no longer use pulp from the Boreal Forest unless is it certified to the standards of the Forest Stewardship Council.