A Really Good Ad Campaign

People For Good wants to remind you to do good things everyday. Throughout Canada mysterious ads have appeared promoting People For Good and it turns out it’s a few marketers who wanted to take a break from selling things and wanted to sell good ideas.

People For Good’s website is filled with small very easy to do actions that apply to almost everyone. Check it out and do some good!

“The genesis of this was about wanting to do something positive and socially responsible and taking stock of what we do for a living. And what we do for a living is changing attitudes and behaviours.”

The campaign, in which the messages started to appear on billboards in late June, is under way in Toronto, Vancouver, Edmonton, Calgary, Montreal and Halifax, and is slated to run until Aug. 21.

“The reaction we’ve had has been outstanding,” says Sherman, who won’t reveal how many millions of ad space was donated.

“I hope that aside from encouraging every Canadian to do a good deed or something nice, I hope we can also inspire other people in other industries, in other companies, to take stock of what their collective can do and try and use some of the energy… to do something socially responsible,” said Sherman.

Read the rest of the article here.
Go to the People For Good website.

Get Cultured for a Happier Life

People who play an instrument, go to museums, or are otherwise involved in culture are happier than those who don’t according to a new study. This is great news for people who want to feel happier or generally improve your life because all you have to do is essentially go and be entertained!

Researchers led by Koenraad Cuypers of the Norwegian University of Science and Technology analysed information culled from 50,797 adults living in Norway’s Nord-Trondelag County.

The participants were asked detailed questions about their leisure habits and how they perceived their own state of health, satisfaction with life and levels of depression and anxiety.

The results were unambiguous and somewhat unexpected: not only was the correlation strong between cultural activities and happiness, but men felt better when they were spectators while women clearly preferred doing rather than watching.

Even more surprising was that wealth and education were not an issue.

Read the full article at MNN.

Through the Window Glass

Throughout North America builders construct homes with no regard with how the sun beams down on the, causing many homes to overcompensate with excessively large air conditioning units. This means that do to poor thinking by the builder the homeowner has an increased cost of operating their home.

If you live in one of those buildings built with no regard for the environment there are things you can do to save some money:

While we often think of curtains and drapes as “window dressing,” their primary function, like that of conventional roller blinds and louvered blinds, is to prevent glare and provide privacy. They can also save quite a lot of energy during the cooling season. According to LBNL research, when installed over clear (not low-e) glass, these attachments alone can block 20%–60% of solar gain (depending on material and color), reducing or preventing the need for air conditioning. For comparison, the highest-performing low-solar-gain windows on the market have an SHGC of 0.20 or lower. While that means that those windows block 80% of solar gain while still permitting a somewhat darkened view, they don’t provide much privacy, so many people will still use curtains or blinds.

Combining the two is a good bet: the curtains offer privacy, while the low-SHGC windows block the sunlight before it gets into the house, which is much more effective (more on this in the discussion of awnings below). One drawback of using curtains or drapes is that you may end up with dark rooms and need to turn on lights, which can cut into energy savings. Louvered blinds can be adjusted at the top to let some daylight reflect off the ceiling, but this light will bring some heat with it—especially if you have clear glass rather than low-e. Another option may be a solar screen that filters sunlight and prevents solar gain but still permits a view—although curtains may still be needed for nighttime privacy.

There’s a lot of information and tips on how to improve your windows here.

Mobiles Without Borders

M4Drinks_torontoInternational Institute of Mobile Technologies and Engineers Without Borders Toronto have joined forces to create Mobiles without Borders to encourage the use of mobiles in development.

To start things off there’s a networking event happening in Toronto tomorrow Thursday July 7th:

With over 5 billion mobile subscriptions worldwide, mobile technology is becoming more than a form of communication. In North America, Sparked is using mobiles to allow people to microvolunteer and in Kenya, M-PESA is using mobiles to provide financial services to locals. Mobiles are being used in both developed and developing countries for banking, healthcare, marketing campaigns, fundraising and so much more.

Whether you’re a local non-profit looking to build a mobile app to increase awareness about your organization, an international development practitioner looking to build a mobile platform, or a young professional, technologist or marketing professional, join us for a drink and the opportunity to meet others and discuss all things mobile.

Date: July 7, 2011, and every first Thursday of each month
Time: 6:00pm until late
Location: Fionn MacCool’s, 70 The Esplanade, Toronto, ON M5E1R2 (map)

Full disclosure I’m working with the International Institute of Mobile Technologies.

Small Change Fund for Big Change

Small Change Fund is a Canadian organization that is trying to get people to help small efforts to make big differences. In Canada less than 1% of donations go to grassroots organizations and Small Change Fund wants to get more funding for the little guys. They seem similar in concept to sites like Kickstarter.

Small Change Fund empowers you to make big change with small change. We provide a place for you to discover, share, connect with, and support amazing grassroots projects in communities across the country – projects that need just a small amount of money to make a real and significant impact in the world.

We make giving simple.
Call it bottom-up investment, grassroots grant-making, place-based funding, micro-philanthropy. Whatever its name, it’s a new way of giving. We use the power of the Internet to engage everyone at their own level to share with others. We open up the giving process so you can have a hand in solving the problems you care about most. You read, you choose, you give. You can give money, you can give time, you can give support. It’s that simple

Go ahead and fund a project right now!

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