COVID brought forth more than just a disease of the body, it also raised the profile of anti vaxxers so much so that they shut down Canada’s capital for weeks on end. How can we get this group of people who are opposed to critically thinking to actually, well, think? We can use memes. Memes literally saved lives by convincing anti vaxxers to get the jab; in particular humours memes were the most effective. For the next pandemic maybe we should put more effort into meme production so we can stop the spread before it becomes endemic.
“Little is known about the extent to which memes can shift beliefs or intentions,” Geniole told PsyPost. “Our studies provided some preliminary evidence that memes about vaccination — specifically, memes that were supportive of vaccination or unsupportive of antivaxxers — may increase the viewer’s intentions to be vaccinated. In other words, our studies suggest that exposure to memes, under certain circumstances, may actually shift beliefs or intentions.”