A new organization called RED created a bit of a buzz this World AIDS Day. Along with the backing of the usual Irish rock singers and African soccer players, they’ve partnered with a number of major corporations to raise both awareness and funds. Apple, Nike, Starbucks and Facebook are some of the names involved. This means you can buy an iPod, and some of the cash you spend will go to The Global Fund. Just in time for the holidays!
(RED)™ is a simple idea that transforms our collective power as shoppers into a financial force that helps those affected by HIV in Africa. To date, $140 million has been generated and 4 million people have been helped through Global Fund programs that (RED) supports. When you choose to buy products from (RED) partner companies up to 50% of the profit goes towards eliminating AIDS in Africa.