Chopsticks are made of wood, which means, like paper towels, they are made from trees. Trees are really good for the environment and saving them is great. A Japanese lingerie maker has found a way to promote reusable chopsticks in a sexy way.

Lingerie maker Triumph International Japan unveiled the “My Chopsticks Bra” on Wednesday in Tokyo in a bid to promote the use of reusable chopsticks instead of disposable ones.

Japanese bin an estimated of 25 billion wooden pairs of chopsticks a year, many of them already made from recycled wood chips, but a growing number of environmentally aware consumers want to combat this “throw away” culture.

“It’s a small step, but because many Japanese chopsticks are disposable, big chunks of forests are being cut down,” said Hiromi Shinta, spokeswoman for the company.