Ecosia is a search engine that is trying to make the world better. Every time you search the net on their site a good percentage of ad revenue is used to pay for planting trees in Brazil. Their goal is one million new trees in Brazil’s Atlantic Forest by August 2014 (as of posting they are at 219,695 trees planted).
It’s another Google competitor with a good focus. There is also Duck Duck Go which prides itself on its privacy policies as a reaction to Google’s pervasive reach.
Hopefully Ecosia and Duck Duck Go will encourage other Google competitors or perhaps even Google itself will modify its operations.