Large tobacco companies that operation multinationally and earn billions of dollars a year off of an unhealthy addictive drug often fight poor nations. They fight poor nations in the courts and the markets when those poor nations try to increase the well being of their citizens by managing tobacco sales. Recently Uruguay won a legal battle agains Phillip Morris (part of Altria) through the International Centre for Investment Disputes – it’s a massive victory too!
First, the Uruguay case will embolden other governments who have the political will to fight the tobacco epidemic but have been understandably circumspect about the possibility of multi-million dollar litigation. But the fact that Uruguay won is not the only positive lesson from the case. PMI and other tobacco multinationals have nearly limitless resources – they can launch cases even when they are sure they will lose.
Second, Uruguay did not stand alone. Philanthropists (especially former NYC Mayor Michael Bloomberg), civil society and academics lined up to support the government, committing both funding and in-kind help. PMIâ€™s vast resources and the power that unfortunately often seems to flow from immorality were trumped by solidarity and a confidence of being on the right side of history. David had only his sling and stone. Uruguay had a volunteer army. Mayor Bloomberg, along with the Bill and Melinda Gates Foundation, have already set up an emergency fund to support other countries who fall into Big Tobaccoâ€™s cross-hairs. Those governments can count on the same army of volunteers.
Thanks to Delaney!