I recall early in the last decade that companies didn’t respond to calls for corporate social responsibility because consumers didn’t care. That seems to have changed, which is a very good thing. Since then, corporations have had to accommodate the growing concerns of people and have even gone so far to create new brands that focus on ethical behaviour. The consumer times are changing!
Treatment of employees is the biggest factor (45%) when people decide how responsible a company is. Environmental impact follows close behind (38%). Transparency, corporate oversight, and impact on society are also important factors.
Companies shouldn’t think that the trend towards socially-responsible purchasing means that they can just claim that their products are “green” and call it a day. According to the survey, 63% of people trust company claims about social responsibility only sometimes–when they do verify information, it’s often by reading product packaging, checking out the news, and doing independent research.