I’m no fan of vodka, but I am a fan of the environment, which is what makes this so interesting. An American company has created vodka that helps the earth! I wonder if they’ll use the slogan “Destroy your organs to protect the planet!” I doubt it, but if you like vodka you should buy this stuff. In the meantime I’ll wait for eco-beer and eco-whiskey.
Claiming the title ‘World’s first eco-friendly premium spirit’, 360 Vodka is shipped in a bottle made from 85% recycled glass. The whole product incorporates other sustainability “features” like the 360 logo blown directly into the glass, New Leaf 100% PCW paper label, and also using water-based inks vs. petroleum-based inks for label/packaging printing. In addition, the bottle comes with a postage paid envelope hanging around the neck that lets customers mail back the recyclable flip-top closure for re-use, in turn helping lessen landfill waste.
All impurities are removed by distilling the vodka four times using the column distillation process and later it is filtered five times though granulated charcoaled coconut shell filtration system. The state-of-the-art distillery meets or exceeds all EPA air and water quality standards for distilleries. The production process reduced its volatile organic compounds output by 70% and sulfur dioxide emissions by 99% and the company states that it uses 250% less fossil fuel energy during production process.