Author wants to stop words

“Death Sentences: How Clichés, Weasel Words and Management-Speak are Strangling Public Language” is a book written by Australian Don Watson that wants to change the way we use words. He wants to get rid of ridiculous corporate speak that is destroying our language. Clearly, he needs to prioritize his mission statement to better implement his concepts so the optics of his position are more market-orientated on a multi-paradigm, multimedia medium of……..

His website has examples of what needs to be changed. Here’s an example

Time budget: ‘As in “Sorry I over extended my time budget this morning, it was my wifes birthday”. No, he was late!’

Wal-Mart: Never Low Prices

A group of citizens in Vancouver, BC have successfully campaigned to eliminate a Wal-Mart being built. The group, Building Better Neighbourhoods, campaigned Vancouver City Council to forbid the American company from opening a store along South East Marine Drive.

Wal-Mart, having failed a lot recently in getting City Councils to OK new plans, really wanted to win in Vancouver. Interestingly Wal-Mart hired an architect to make a building that is environmentally friendly in an obvious attempt to sway council and placate lobby groups. A Canadian Tire store was also turned down.