Category: Environment

Greenpeace Influences Apple

Here’s more proof that trying to make a difference does work. Greenpeace, who scolded Apple for not being green, has been effective in getting Apple to change its way.

Steve Jobs, the man behind Apple, has released a statement that Apple is going to be greener.

Apple has been criticized by some environmental organizations for not being a leader in removing toxic chemicals from its new products, and for not aggressively or properly recycling its old products. Upon investigating Apple’s current practices and progress towards these goals, I was surprised to learn that in many cases Apple is ahead of, or will soon be ahead of, most of its competitors in these areas. Whatever other improvements we need to make, it is certainly clear that we have failed to communicate the things that we are doing well.

Whistler Buses Go Hydro

The government of BC (the Canadian province, not the era) is planning to outfit mountain city Whistler with a whole scad of hydro-powered buses. Diesel vehicles are the current norm, but the new buses will run entirely on fuel cells, which produce no harmful emissions.

Small numbers of fuel-cell- powered buses have been used in demonstration projects in cities in Europe and the United States over the past decade.

But the Whistler project, which is forecast to have 20 of the city’s 30 or so buses running on hydrogen power, will be the largest fuel-cell-powered fleet in the world and the first project to make such vehicles the backbone of a public transit system.

Europe’s First Plastic Bag Free Town

Modbury is a very small town in England that is quiet and quaint, until today. At 8am today Modbury became the first plastic bag free town in Europe. This is great news which comes after San Francisco gave up plastic bags last month.

Modbury may spark a Europe-wide rejection of the dreaded plastic bag.

Spurred by environmental fervour and growing concern about the 100bn or more plastic bags thought to be littering the world and clogging the seas, the town’s 43 traders have unilaterally declared their independence from the plastic bag and have pledged to no longer sell, give away or otherwise provide them to anyone in Modbury for a minimum of six months.

New York to Plant One Million Trees

New York City is considered a place of glass and concrete (with a park in the middle) and Mayor Bloomberg is looking to add trees to the mix. On Earth Day, Bloomberg proclaimed that one million trees will be planted in the city by 2017. At first I thought that the trees would go in Central Park and in the surrounding parks in the burroughs, particularly Staten Island; indeed, trees will be placed all over.

Bloomberg, whose second term expires at the end of 2009, has a goal of reducing New York City’s carbon emissions by 30 percent over the next two decades. He has said that the population is likely to grow by another million in that time – up from 8.2 million today – and that the city needs a plan now to deal with the strain on infrastructure and the environment.
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For the next 10 years, the city will plant 23,000 trees each year along city streets, to reach a goal of having a tree in “every single place where it is possible to plant a street tree,” Deputy Mayor Dan Doctoroff said.

The remaining will be planted in parks and public lots, while the private sector will also be encouraged to plant trees on their properties as well.

Going Green is Profitable

There two articles out in the mainstream press today that focus on companies that have realized that saving the environment is good for their bottom line.

Publishers have discovered that there is a demand for green coverage:

“Buoyed by the breakaway success of “An Inconvenient Truth,” the film documentary of Al Gore’s environmental lecture, publishers like The Washington Post, National Geographic and others are increasing their offerings of “green” content, hoping to attract readers and advertising revenues from manufacturers and retailers who are suddenly walking the earth-friendly path.”

And being earth friendly is good for advertising:

“Participating in Earth Day is a way for companies to get their name out there,” said Diane Osgood of Business for Social Responsibility in San Francisco. “It can get them publicity because right now green is in. Green is the new black.”