Most people are familiar with the concept of a boycott to punish companies who do negative things by not buying their goods or services. The opposite of that is a new app called Buycott which helps you buy from companies who you ideologically support.
I’ve been using the app for a couple days now and it’s rather interesting to see what some companies support. I’m already adjusting my purchases to stop buying from companies that do harm and instead start buying from companies that support positive things.
At the Buycott site they have this example usage of the mobile app:
Example: During the SOPA/PIPA debate in 2012, a number of companies pushed to pass legislation that reduced online freedom of expression, while other companies fought hard to oppose the legislation. With Buycott, a campaign can be quickly created around a cause, with the goal of targeting companies with a boycott unless they change their position, or buycotting a company to show your support.
The app is getting a lot of media coverage too!
Currently, the government doesn’t require that any GMO information be passed on to the consumer. Big food corporations want it to stay that way. Monsanto, for example, spends millions of dollars to keep GMO information off of packaging. How much? Buycott will tell you.
Importantly, and promisingly, users can join campaigns (both for and against) issues that they care about. The app keeps track of user input, making it easy to shop for products that don’t conflict with your beliefs. And this is what it is all about: knowing where your food comes from and where the dollars that buy it go.