Month: August 2011

A Really Good Ad Campaign

- Adam Clare 1 Comment

People For Good wants to remind you to do good things everyday. Throughout Canada mysterious ads have appeared promoting People For Good and it turns out it’s a few marketers who wanted to take a break from selling things and wanted to sell good ideas.

People For Good’s website is filled with small very easy to do actions that apply to almost everyone. Check it out and do some good!

“The genesis of this was about wanting to do something positive and socially responsible and taking stock of what we do for a living. And what we do for a living is changing attitudes and behaviours.”

The campaign, in which the messages started to appear on billboards in late June, is under way in Toronto, Vancouver, Edmonton, Calgary, Montreal and Halifax, and is slated to run until Aug. 21.

…

“The reaction we’ve had has been outstanding,” says Sherman, who won’t reveal how many millions of ad space was donated.

“I hope that aside from encouraging every Canadian to do a good deed or something nice, I hope we can also inspire other people in other industries, in other companies, to take stock of what their collective can do and try and use some of the energy… to do something socially responsible,” said Sherman.

Read the rest of the article here.
Go to the People For Good website.

Nissan Cars May Power Your Home

- Adam Clare

Nissan has built a car that can charge on the road then use the excess charge it holds to power a home. This car can then be used to power a home in the case of a blackout or an emergency.

The system works by linking the car via a quick charging port to the house’s electricity distribution panel. Power can also be fed the other way if the house generates its own electricity with rooftop solar panels.

The Leaf batteries have a capacity of 24 kilowatt hours when fully charged, equivalent to the electricity used by the average Japanese household in two days, said the company.

The output from the vehicle comes to six kilowatts, enough to power electricity-guzzling appliances such as a refrigerator, air conditioner and washing machine at the same time, the company said.

Read the full article here

Get Cultured for a Happier Life

- Adam Clare 1 Comment

People who play an instrument, go to museums, or are otherwise involved in culture are happier than those who don’t according to a new study. This is great news for people who want to feel happier or generally improve your life because all you have to do is essentially go and be entertained!

Researchers led by Koenraad Cuypers of the Norwegian University of Science and Technology analysed information culled from 50,797 adults living in Norway’s Nord-Trondelag County.

The participants were asked detailed questions about their leisure habits and how they perceived their own state of health, satisfaction with life and levels of depression and anxiety.

The results were unambiguous and somewhat unexpected: not only was the correlation strong between cultural activities and happiness, but men felt better when they were spectators while women clearly preferred doing rather than watching.

Even more surprising was that wealth and education were not an issue.

Read the full article at MNN.

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