Month: August 2009

Using Psychology to Save the Environment

- Adam Clare 1 Comment

People will use less energy if told that their neighbours are more efficient energy consumers. That’s just one way to get people past their psychological barriers to acting more environmentally friendly according to new research out of the University of Victoria in British Columbia. New Scientist has the story.

This month, an American Psychological Association (APA) task force released a report highlighting these and other psychological barriers standing in the way of action. But don’t despair. The report also points to strategies that could be used to convince us to play our part. Sourced from psychological experiments, we review tricks that could be deployed by companies or organisations to encourage climate-friendly behaviour. Also, on page 40 of this issue, psychologist Mark van Vugt of the Free University of Amsterdam in the Netherlands describes the elements of human nature that push us to act altruistically.

The affluent young, for instance, tend to be diet conscious, and this could be used to steer them away from foods like cheeseburgers – one of the most climate-unfriendly meals around because of the energy it takes to raise cattle. So when trying to convince them to forgo that carbon-intensive beef pattie, better to stress health benefits than harp on about the global climate.

Though conservative pundits have been known to attack such efforts, characterising them as psychological manipulation or “mind control”, experiments indicate that people are willing to be persuaded. “From participants in our experiments, we’ve never heard a negative backlash,” says Wesley Schultz of California State University in San Marcos. In fact, according to John Petersen of Oberlin College, Ohio, we are used to far worse. “Compared to the barrage of advertising, it seems milder than anything I experience in my daily life,” he says.

Bike Parking Can Change America

- Adam Clare

Cars have been dominating the USA (and all of North America) for decades now, and we know all too well what makes a good city for cars. Now climate change and other factors are forcing North Americans to address the problems of their oil-guzzling death machines running amok through cities. The solution is rather simple: apply what we know about car commuters to create more bicycle commuters.

Why do these measures matter? Because parking helps make commuters—a lesson long ago learned with cars. Studies in New York found that a surprisingly large percentage of vehicles coming into lower Manhattan were government employees or others who had an assured parking spot. Other studies have shown the presence of a guaranteed parking spot at home—required in new residential developments—is what turns a New Yorker into a car commuter.

On the flip side, people would be much less likely to drive into Manhattan if they knew their expensive car was likely to be stolen, vandalized, or taken away by police. And yet this is what was being asked of bicycle commuters, save those lucky few who work in a handful of buildings that provide indoor bicycle parking. Surveys have shown that the leading deterrent to potential bicycle commuters is lack of a safe, secure parking spot on the other end. (In England, for example, it’s been estimated that a bicycle is stolen every 71 seconds.)

A number of American cities are now waking up to the fact that providing bicycle parking makes sense. Philadelphia, for example, recently amended its zoning requirements to mandate that certain new developments provide bicycle parking; Pittsburgh’s planning department is weighing requiring one bicycle parking space for every 20,000 square feet of development* (admittedly modest compared with the not-uncommon car equation of one parking space per 250 square feet); even the car-centric enclave of Orange County, Calif., is getting in on the act, with Santa Ana’s City Council unanimously passing a bill requiring proportional bicycle parking when car parking is provided. In Chicago, Los Angeles, and other cities, pilot projects are investigating turning car-parking meters—once semireliable bike-parking spots, now rendered obsolete by “smart meter” payment systems—into bike parking infrastructure.

Downloading Music to Lower Your Carbon Footprint

- Adam Clare

Going digital is a good way to lower your carbon footprint when it comes to buying music. A new study has been released that assesses the carbon impact of various ways to purchase music from downloading to driving to the mall to buy a CD. It is not shocking to see that digital music is the best way to get tunes.

What this means for the future of music piracy? Well I think yet again we may find that piracy is surprisingly green.

That scenario involves a customer buying a CD online and having it delivered via a light-duty truck; the more carbon-intensive options examined by the study are express air shipment of the CD, and the customer visiting a store to buy the CD.

The advantage for digital comes largely because CDs must be manufactured, packaged and transported over long distances.

Even in a situation in which a consumer downloads the music — and then burns it onto a CD and puts it in a CD case — the carbon differential is 40 percent in favor of the download, the study found. If the downloaded music is not burned onto a CD, the differential rises to 80 percent.

Vote on ReBurbia Finalists

- Adam Clare

Dwell and Inahbitat have announced the finalists for ReBurbia! You can vote at their website for your favourite idea.

The submissions range from totally impossible to easy to implement to insanely practical.

I really like the AIRBIA idea because it looks slick and just imagine a city with dirigibles functioning similarly to commuter trains.

airbia

Urban Farming the USA is Growing in Popularity

- Adam Clare

People in urban centres in the USA are turning vacant lots into places for communities to grow in nearly every sense of the word.

Alemany Farm is on the forefront of a renewed interest in urban farming nationwide, from Michelle Obama’s garden on the South Lawn of the White House to the proliferation of backyard chicken coops in New York City.

“I do think there is something like a movement afoot,” said Mark, 34, who chronicles environmental trends in the Earth Island Journal and can rattle off the names of urban farms from Milwaukee to Philadelphia.

In the grittiest, grimiest, most unlikely neighborhoods, in cities that include Los Angeles, Detroit, Baltimore and Miami, volunteer farmers are growing food that provides not only for those who work the gardens, but also for neighbors, food kitchens and school lunchrooms.

The U.S. Department of Agriculture says there are thousands of community gardens throughout the country, though no one keeps an exact tally. Localharvest.org, a Web site about community gardens, lists more than 2,500 in its database.

In 2008, 557 new gardens signed up with LocalHarvest, according to the site. In the first two months of 2009, 300 more joined.

Scroll To Top