Quebec Business Turns Waste into Juice

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Juice Loop is a new company in Quebec that is taking food waste and turning it into juice and other products. This was isn’t what’s left on a plate from a restaurant, instead it comes from the supply chain inefficiencies present in how grocery stores run their operations. It’s a classic story of entrepreneurs seeing an opportunity to solve a problem, except these entrepreneurs want to make the world better while making money. They opened in the province of Quebec last year and have already cracked into the Ontario market.

In the food supply industry, the business model is partly based on speculation about the level of demand from groceries and anticipated sales, said Poitras-Saulnier. For example, a supplier could request 25 containers of fruit, but then fail to sell all of them, she explained.

“Sometimes they sell less — they could sell 20 containers. So there would be five left over the next week that are starting to get more ripe and almost ready to be eaten, which means that they wouldn’t last long enough in the distribution cycle and wind up being trashed.”

Juice Loop anticipates reusing 300 tons of fruits and vegetables by the end of this year and 525 tons in 2018. Its operations are designed to take care of all of the waste — even the leftover fruit pulp is reused to make organic pet food.

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Thanks to Delaney!

How to Boost Your Psychological Wellbeing in 2 Weeks

fruit store

Parents always tell their kids to eat more fruits and veggies, as adults we should do the same. A recent study has found that adding two extra servings of fruits or vegetables to your daily diet can improve your wellbeing in just two weeks. This is an easy way to improve your mood while also improving your health. Try setting an alert on your phone to remind you to eat that extra apple a day.

The researchers found that participants who personally received extra fruits and vegetables consumed the most of these products over the 2 weeks, at 3.7 servings daily, and it was this group that experienced improvements in psychological well-being. In particular, these participants demonstrated improvements in vitality, motivation, and flourishing.

This is the first study to show that providing high-quality FV to young adults can result in short-term improvements in vitality, flourishing, and motivation. Findings provide initial validation of a causal relationship between FV and well-being, suggesting that large-scale intervention studies are warranted.”

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Supermarket Loves Inglorious Fruits and Vegetables

Just because it’s not good looking doesn’t mean it tastes bad. Growers take their odd-looking fruit and usually sell it to juice, soup, or canneries instead of grocery store. One grocery store chain in France decided to take the produce usually rejected by consumers and make something fun out of it. This marketing synopsis covers what they did:

Intermarché launched the Inglorious Fruits&Vegetables, a film, print, poster and radio campaign, celebrating the beauty of the Grotesque Apple, the Ridiculous Potato, the Hideous Orange, the Failed Lemon, the Disfigured Eggplant, the Ugly Carrot, and the Unfortunate Clementine.
Now you can eat five a day inglorious fruits and vegetables.
As good, but 30% cheaper. The inglorious Fruits&Vegetables, a glorious fight against food waste.

Overwhelming Proof You Can’t Eat Enough Fruit and Vegetables

We all know that fruits and vegetables are good for us – but did you know that at any age you can reduce your risk of death by 42%? According to some fresh research eating seven portions of fruit or veggies per day can provide massive health benefits, indeed with every serving increase you can reduce your risk of death by 17%!

Compared to eating less than one portion of fruit and vegetables, the risk of death by any cause is reduced by 14% by eating one to three portions, 29% for three to five portions, 36% for five to seven portions and 42% for seven or more. These figures are adjusted for sex, age, cigarette smoking, social class, Body Mass Index, education, physical activity and alcohol intake, and exclude deaths within a year of the food survey.

The study, published in the Journal of Epidemiology & Community Health, found that fresh vegetables had the strongest protective effect, with each daily portion reducing overall risk of death by 16%. Salad contributed to a 13% risk reduction per portion, and each portion of fresh fruit was associated with a smaller but still significant 4% reduction.

Now to go to the local grocer!

Read more here.

Read the research paper here.

Eat Fruit to Judge Intelligence

Meat eaters are really good at denying the intelligence of other living beings according to a new study. When people were told to eat fruit their assessment of an animal’s intelligence was higher, with meat eating people they denied that the animal could be intelligent.

In a study that excluded vegetarians, psychologist Brock Bastian of the University of Queensland in Australia and his colleagues first asked par­ticipants to commit to eating either meat slices or apple wedges. Before eating, everyone wrote an essay describing the full life cycle of a butchered animal and then rated the mental faculties of a cow or a sheep. Participants who knew that they would have to eat meat later in the study made much more conservative assessments of the animal mind, on average, denying that it could think and feel enough to suffer. The study was published last October in Personality and Social Psychology Bulletin.

“People engage in the denial of mind in animals to allow them to engage in the behavior of eating animals with less negative effect,” Bastian says. The re­searchers argue that although humans have the ability to imagine themselves in someone else’s shoes—or hooves—doing so is not always helpful. People living in carnivorous cultures may have developed this strategy of denial to better align their morals with their traditions so they may continue to consume meat without being consumed by guilt.

Read some more here.

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