Kindness Spreads Like a Disease

When we think of contagious things it usually in a negative context like a flu or other illness. The next time you here of something being contagious you can now have a positive association because kindness is contagious too.

New research is discovering that individuals who are around generous people can “catch” that attitude and become more kind themselves. It’s really inspiring research!

People in our studies didn’t even need to see others do anything in order to catch their kindness. In another follow-up, people read stories about the suffering of homeless individuals. After each story, they saw what they believed was the average level of empathy past participants had felt in response to its protagonist. Some people learned that their peers cared a great deal, and others learned they were pretty callous. At the end of the study, we gave participants a $1 bonus, and the opportunity to donate as much of it as they liked to a local homeless shelter. People who believed others had felt empathy for the homeless cared more themselves, and also donated twice as much as people who believed others had felt little empathy.
We still don’t fully understand the psychological forces that power kindness contagion. One possibility, supported by our own work, is that people value being on the same page with others. For instance, we’ve found that when individuals learn that their own opinions match those of a group, they engage brain regions associated with the experience of reward, and that this brain activity tracks their later efforts to line up with a group. As such, when people learn that others act kindly, they might come to value kindness more themselves.

Read more.
Thanks to Delaney!

Self Control is Like the Flu: It’s Contagious

I know it’s strange to say that self control is contagious: but it is, so you should catch it by having friends that are good practitioners of self control.

“The take home message of this study is that picking social influences that are positive can improve your self-control,” said lead author Michelle vanDellen, a visiting assistant professor in the UGA department of psychology. “And by exhibiting self-control, you’re helping others around you do the same.”

People tend to mimic the behavior of those around them, and characteristics such as smoking, drug use and obesity tend to spread through social networks. But vanDellen�s study is thought to be the first to show that self-control is contagious across behaviors. That means that thinking about someone who exercises self-control by regularly exercising, for example, can make your more likely to stick with your financial goals, career goals or anything else that takes self-control on your part.

VanDellen’s findings, which are published in the early online edition of the journal Personality and Social Psychology Bulletin, are the result of five separate studies conducted over two years with study co-author Rick Hoyle at Duke University.

In the first study, the researchers randomly assigned 36 volunteers to think about a friend with either good or bad self-control. Those that thought about a friend with good self-control persisted longer on a handgrip task commonly used to measure self-control, while the opposite held true for those who were asked to think about a friend with bad self-control.

Keep reading at SciGuru.

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