Having a vegetarian or vegan diet can be difficult for some people even though such a diet can make you happier than meat eaters. The message that eating less meat is being heard though – the benefits of a reduced meat diet are huge.
To help people eat less meat (even though it’s already easy) there’s a new movement that people can identify with: reducetarian.
According to Mintel’s report, though, the rise of vacillating, part-time vegetarians who are actively trying to reduce their meat consumption is more significant than the growing number of categorical, self-identifying “vegetarians” or “vegans.” This has led to an evolution on the supermarket shelves—the number of food products carrying a “vegetarian” claim has apparently doubled to 12 percent, while one in eight meat buyers would now consider buying half meat and half vegetable protein across a week’s shopping. Even the less obviously meat-containing products like chocolate or sweets are playing to this growing market, with 11 percent now alleging to be animal-free.