The world’s largest clothing retailer Zara has committed to going toxic-free. After pressure from the environmental-concsious group Greenpeace the company has joined a handful of other large corporations that are (or soon will be) disclosing what toxins go into their products and how those chemicals are dealt with.
Zara’s commitment to act more transparently is a milestone in the way clothing is manufactured. It’s an important step in providing local communities, journalists and officials with the information they need to ensure that local water supplies are not turned into public sewers for industry. Zara’s transparency revolution will be key to ensuring that as brands commit to Detox they then really follow through on achieving zero discharges by 2020. With so many businesses engaging in greenwashing, it’s important for consumers to know who they can trust.
Zara now joins Nike, Adidas, Puma, H&M, M&S, C&A and Li-Ning who have also committed to Detox but other top clothing companies still need to respond to the urgency of the situation and Detox. We tested clothing items from 20 leading brands this year and found hazardous chemicals in them that break down in the environment to form toxic pollution. But by working with their suppliers and switching to non-hazardous alternatives, the clothing companies can become part of the solution.