Ban on Fast Food Ads Decreased Bad Eating Habits

Some say advertising doesn’t work, reality says advertising does work. The Province of Quebec banned fast food ads and research has come out proving that Quebec had a good idea: junk food consumption decreased!

By comparing English-speaking households, who were less likely to be affected by the ban, to French-speaking households, Baylis and co-author Tirtha Dhar, of the University of British Columbia, found evidence that the ban reduced fast-food expenditures by 13 percent per week in French-speaking households, leading to between 11 million and 22 million fewer fast-food meals eaten per year, or 2.2 billion to 4.4 billion fewer calories consumed by children.

“Given the nature of Quebec’s media market and demographics, a ban would disproportionately affect French-speaking households, but would not affect similar households in Ontario or households without children in either province,” Baylis said.

Read the rest of the article at MedicalXpress.