Greenpeace has worked with Facebook to convert Facebook’s coal-powered datacentres to environmentally friends power sources.
In April 2011, a Greenpeace report, How Dirty is your Data?, calculated that 53.2% of Facebook’s electricity was generated by coal. Energy consumption by datacentres is growing rapidly and each of Facebook’s US datacentres is estimated to consume the same electricity as 30,000 US homes.
Facebook said it wanted to develop its platform to work more closely with Greenpeace to “promote environmental awareness and action” after the two organisations published a joint statement on future collaboration.
Marcy Scott Lynn, of Facebook’s sustainability programme, said it looked forward “to a day when our primary energy sources are clean and renewable, and we are working with Greenpeace and others to help bring that day closer. As an important step, our datacentre siting policy now states a preference for access to clean and renewable energy.”
She added that Greenpeace had been “particularly effective” in using Facebook, saying: “We are excited to work with them to explore new ways in which people can use Facebook to engage and connect on the range of energy issues that matter most to them – from their own energy efficiency to access to cleaner sources of energy.”