Here’s more proof that trying to make a difference does work. Greenpeace, who scolded Apple for not being green, has been effective in getting Apple to change its way.
Steve Jobs, the man behind Apple, has released a statement that Apple is going to be greener.
Apple has been criticized by some environmental organizations for not being a leader in removing toxic chemicals from its new products, and for not aggressively or properly recycling its old products. Upon investigating Apple’s current practices and progress towards these goals, I was surprised to learn that in many cases Apple is ahead of, or will soon be ahead of, most of its competitors in these areas. Whatever other improvements we need to make, it is certainly clear that we have failed to communicate the things that we are doing well.