I find this report to be a bit of shock, TV viewers acknowledge that they have a negative view of the developing world. Of course, it’s not their fault, but TV’s and viewers want that to change.
Hopefully this will serve as a wake-up call to journalists that we want critical analysis about the world and not just sports, boobs, and celebrity gossip.
“Reflecting the real world? How British TV portrayed developing countries in 2005 compliled by volunteer agency VSO, with DFID support, reveals that television viewers have an overwhelmingly negative view of the developing world and that they hold TV responsible. The report shows that viewers have a real appetite for richer representations of the world outside the UK and calls on broadcasters to invest more funds, creativity and talent in bringing the world to UK audiences. “