Toyota has followed Tesla’s strategy of giving their patented technology away for free. The patent system is so obviously broken so it’s nice to see these large corporations just letting their patents go. Ultimately, this means that other car companies can now use fuel saving technology (or whatever Toyota has invented). Hopefully we will see less environmentally damaging vehicles on the road.
Perhaps the most newsworthy announcement came when Toyota said it would make all of its 5,680 patents related to fuel cell technology available, royalty-free, to other companies manufacturing and selling both fuel-cell vehicles and hydrogen refueling stations. The idea is to drive more innovation in this somewhat nascent sector of the automobile industry.
â€œItâ€™s obvious that there can be a higher societal value in openly sharing our IP,â€ Carter said. â€œBy eliminating the traditional corporate boundaries, we can speed the metabolism of everyoneâ€™s research and move into a future of mobility quicker, more effectively, and more economically. Indeed, I believe that today marks a turning point in automotive history.â€
Toyota has received a lot of criticism over the production process of their Prius because the production process is quite awful for the environment. Toyota has reacted by designing new flowers to absorb bad air from the production facilities.
Toyota has created two flower species that absorb nitrogen oxides and take heat out of the atmosphere.
The flowers, derivatives of the cherry sage plant and the gardenia, were specially developed for the grounds of Toyotaâ€™s Prius plant in Toyota City, Japan.
The sage derivativeâ€™s leaves have unique characteristics that absorb harmful gases, while the gardeniaâ€™s leaves create water vapour in the air, reducing the surface temperature of the factory surrounds and, therefore, reducing the energy needed for cooling, in turn producing less carbon dioxide (CO2).
The two new plants are part of a wide-ranging plan to reduce the impact of Prius manufacture on the environment. Since 1990, the plant has reduced CO2 emissions by 55 per cent.
Read more at Drive.
I’ve been wanting to write this for a long time. Please bare with me here.
THE DEMAND FOR SUVs IS DECREASING IN THE USA.
That feels good to write. You should try it. One of the biggest symbols of waste, greed, ignorance, and arrogance is starting to fade away in the country that consume the most energy and pollution. It cannot be ignored that this is a direct result of the price of gas.
Toyota has announced that they are shifting their production plant that produces Highlanders to producing Prius cars. That’s right their factory making SUVs will now be making hybrids.
The company also announced that as of August 8, it will temporarily suspend the production of the Sequoia SUV and the Tundra pick-up — along with the production of the V8 engines that power them.
And it’s not alone. GM recently announced that it too is closing four truck plants and focusing on smaller cars for good, after total vehicle sales sank 18 percent in June. On top of that, it said it’s considering selling off its Hummer brand, whose future is hanging by a thin thread.
But GM wasn’t quite the worse performer in June. That honor belongs to Ford, which saw a drop in sales of 28 percent.
Meanwhile, US sales of the Toyota Prius took a giant hit of 26 percent in the month of June — after dealers ran short of inventory and customer waiting lists grew to six months from its soaring popularity.