A few years ago in Mali some filmmakers went to chronicle what’s going on in the country and ended up making a documentary about solar energy. Daniel Dembele is an entrepreneur who brought solar power to the people by starting a company and bringing photovoltaic panels to rural Mali. This looks like a good doc!
Founding a small business is something that is deeply embedded in American and European culture. But most have never seen this universal kind of effort take place in Africa, traditionally portrayed by mainstream media as a land of the starving and war ravaged. In our portrayal of Daniel, who undertakes a familiar effort in an unfamiliar environment, we attempt to open the door to on what is viewed as possible in Africa, and update Western cultural awareness with a profound dose of optimism. Daniel’s work shatters notions of the need for African dependence on outside aid and embraces the view that ultimately it is Africans who will develop Africa in their own way.
Now more than ever, people around the world see green-collar jobs as a necessity for survival in our rapidly changing economies and environments. Daniel’s daring, charisma and intelligence remind us of the leadership required to encourage this level of transformative change, anywhere in the world. We showcased Daniel as an African leader, as well as a global trendsetter. We think this allows viewers to understand the kind of micro business development that makes sense for Africa, while also hopefully stirring a profound inspiration to take action in their own communities.