Visually Communicating Climate Change

Solar Panel School

Showing people the impact climate change is having on people usually results in rather depressing images. It doesn’t have to be this way, we can show people the great things people are doing to mediate and react to our changing planet. The mission of Climate Visuals is to help journalists to find and use positive imagery about climate change. Images that capture the resiliency of people and places that are withstanding the threats of environmental damage. We have the solutions to climate change, so let’s show those solutions to the world.

The first Climate Visuals report ‘Climate Visuals: Seven principles for visual climate change communication (based on international social research)’ summarises research with members of the public in three nations.

The research combined two different methods. Four structured discussion groups (with a total of 32 citizens) were held: two in London, and two in Berlin. Participants responded to dozens of climate images, engaging in detailed discussions about what they saw. Following this in-depth research, an international online survey of 3,014 people was conducted, with participants split equally between the UK, Germany and the US.

The survey allowed us to test a smaller number of images with a much larger number of people. Further details on the methodology can be found in the separate appendix document below.

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