Category: Direct Action

54% of Consumers Care About Product Sustainability

Some of you might read this and think “only half of shoppers care?” while some of you might read this and think “that’s more than I thought!”. What I find most captivating is that this statistic is from a survey done by marketers to find out if people truly care about the environmental sustainability of a product. Just think, twenty, or even ten years ago people would’ve laughed at you if you mentioned how bad some products are for the environment.

Today half of shoppers will choose the more environmental product and now 95% of shoppers are willing to shop green. Here’s the press release on the survey.

“We found that for most shoppers, sustainable considerations are an important tie breaker when deciding between two otherwise equal products and they are a driver in product switching,” said Brian Lynch, GMA director of sales and sales promotion. “But it’s not enough to just put green products on the shelf. We have to better educate consumers and leverage in-store communication to make the sale.”

Most shoppers surveyed, 95 percent, are open to considering green products, 67 percent of shoppers looked for green products, only 47 percent actually found them and 22 percent purchased some green products on their shopping trip, highlighting the need for better shopper marketing programs to close the gap. Sometimes concerns about product performance and credibility of the environmental claims are the reasons shoppers opt not to buy green products, but more often communication and product education are the biggest obstacles. The study also found that a significant minority of committed and proactive green shoppers will pay a premium for sustainable products; however, the larger potential population of shoppers that lean toward green want price and performance parity for sustainable products because it is not their dominant purchase driver.

Green Painting with Milk Paint

You learn something new everyday, and today I learned that you can paint with milk! I found out from this handy green painting guide from National Geographic.

Milk paints are virtually odorless and are made using the milk protein casein and lime. They contain no solvents, preservatives or biocides, though some do have synthetic ingredients like acrylic and vinyl. They come in powdered form and once opened or mixed with water, they should be used quickly, as they can mold if left to stand for a few weeks.

So I did some research on milk paint and found a company that is dedicated to reproducing old fashioned milk paint. From their about us:

In 1974, after much experimentation, we recreated an old Milk Paint formula to provide an authentic finish for our primary business of building reproduction furniture. Since then we have sold our paint to professionals who are either restoring original Colonial or Shaker furniture, making reproductions, or striving for an interior design look that is both authentic and beautiful. Milk Paint is now gaining an even wider usage because it contains only ingredients that are all-natural and will not harm the environment. Our authentic real milk paint is truely a “green paint” that comes in 20 colors.

I also found elsewhere a gallery of milk paint.
milk paint

And here’s a video explaining how to use milk paint:

How have we missed out on milk paint on Things Are Good for so long? Anybody out there now anything more about this painting style?

Six Good Things That Pay for Themselves

Being a little greener and a little richer is really easy with these six items that pay for themselves within a year by helping the environment.

5. Programmable Thermostat
Having a programmable thermostat is the easiest way to lower your heating and cooling costs. And having the house temperature right where you want it every hour of the day isn’t bad either. You can find programmable thermostats as cheap as $20 – at that price, it would probably pay for itself many times over in a year.

Urban Gardening: A Starting Guide

Following up on yesterdays post about greening your garden I bring you today’s post about urban gardening. If you’ve ever wanted to garden in or on your urban dwelling Inhabitat has a starter guide to urban gardening.

When choosing seeds, consider growing a bunch of herbs in a pot together. As for vegetables, almost everything will grow in a container. Leafy greens (chard, kale, collards) are one of the healthiest options with the most nutrients for your buck, but you can also try out tomatoes, lettuce, broccoli, cauliflower, peppers, carrots and onions. For a little color, calendula and johnny jump-ups (violas) can be planted next to the vegetables and their petals are delicious sprinkled over a salad.

This Spring Make Your Landscaping Green

If you have property, you likely have a space that can be used for planting (at least in North America), so why not take that space and shape it to reflect your care for the environment? Here’sa list of ten things to make landscaping greener around your home.

Two: Scale back too much lawn.
By its very nature, grass lawns are very durable and easy to maintain. But with the perfecting standards we’ve come to expect today, lawn care perfection has practically become an intramural neighborhood competition. Having a green and luscious lawn is certainly desirable, but why not scale the proportions back a bit to reduce the need for all of that extra fertilizer, pesticide, and water use?

Three: Eliminate strong chemical products.
Believe it or not, one of the best possible ways to achieve a healthy, thick lawn is to wean it off of all of the complex and harsh non-organic fertilizers and pesticides. Traditional organic substances like manure and lime can help your yard find a perfect balance-effectively creating a stronger root system and a significantly higher resistance to weeds and other common turf problems than a chemically-supported “surface only” lawn will ever develop. Plus, with an all organic lawn, there’s no need to worry about letting the little tikes play in the grass to their hearts’ content!

Four: Manage your landscape’s watershed.
Landscaping designs with lots of concrete and other unnatural “hardscapes” all to often have the unfortunate effect of directing a great deal of rainwater into the storm sewer system-along with all of the chemicals and non-organic materials it mixes with along the way. Eventually, all of these non-organic substances end up polluting the clean water sources we rely on. By allowing much of the runoff water to be naturally absorbed by the organic landscape, you’re home’s land